Roblox 101: How to Make Money From Your Video Games

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Anyone who knows about Roblox knows about Robux. It’s the platform’s currency for purchasing items and game access. But did you know that Roblox games can generate real-world money? The stories differ from one developer to the next, but it is possible to make a living with virtual-world money.

You can do so in many ways, including charging for game access, selling game passes for special powers, or selling in-game currency. However, before exploring those options, understand that your game or item’s popularity drives revenue. Simply putting content up for sale doesn’t mean you’re destined to become a millionaire. Granted, it's possible, but those cases are rare. Making big bucks with Roblox requires hard work and dedication. Are you ready? Follow these tips to get started.

1. Create a DevEx Account

You must sign up for a Developer Exchange (DevEx) account to transform the virtual currency you receive into dollars and cents. DevEx lets creators cash out their Robux at a set rate. Currently, 100,000 Robux nets you $350. Roblox requires you to meet the following requirements before making a payday:

• Use your legal name when submitting a DevEx request (nicknames or joke names can result in ineligibility or delay your review)

• Be at least 13 years of age or older

• Have at least 30,000 Earned Robux (defined below) in your account

• Have a Roblox-verified email address

• Have a valid DevEx portal account

• Have an IRS Form W-9 (for US taxpayers) or W-8 (for non-US taxpayers) on file with Roblox

• Comply with the Ongoing Service Requirements for Developers

• Comply with the Roblox Terms of Use, which includes these DevEx Terms and the Roblox Community Standards. The following will disqualify you from DevEx: scamming, phishing, false advertising, attempting to exchange Robux for real currency other than through DevEx, and illegal or unethical activities.

Note: You can verify your email address in the Settings menu on the Roblox website. It's a good idea to verify your email even if you aren’t planning on cashing out your Robux. It secures your account, and gives you a way to reset your password should you get locked out.

2. Purchase a Roblox Premium Subscription

Roblox Premium subscriptions are vital to the money-making experience because they let you trade items. That's an essential action if you want to make Roblox sales. The plans come in three tiers, with each offering extra benefits:

• Premium 450 costs $4.99 per month and nets you 450 Robux per month

• Premium 1000 costs $9.99 per month and nets you 1,000 Robux per month

• Premium 2200 costs $19.99 per month and nets you 2,200 Robux each month

A Roblox Premium subscription also gives you exclusive discounts and items, access to premium-only game levels, and 10% more Robux when you purchase the currency with real money.

3. Charge for Game Access

Most Roblox games are free to play. However, you can charge people a fee to play your game (between 25 and 1,000 Robux) if you want to make money. People aren't buying your user-created game; they're paying to access it. Anyone who sells a game is likely a scammer (more on that later).

If you decide to charge access to your game, you should also create promotional videos and images to give potential players a sense of what your game is about. After all, if potential players can't see your game in action, they're unlikely to buy it. That said, Roblox on Xbox doesn't support paid access.

4. Create Game Passes

Game passes typically open the door to features not normally obtainable, such as a special suit that lets a character fly. More common are passes that double players' experience points, double earned gold, or let you carry additional items or pets; it depends on the type of game you’ve created.

You can't go overboard, though; you must carefully craft your game passes. If they give players too much power in multiplayer action, or an unfair advantage over people who can't or won't purchase them, your game will be considered “pay to win.” That's a no-no. Strive for a game pass that fosters competitive balance.

5. Make Perishables

Perishables are single-use items intended to be repeatedly purchased. These items, whether additional gold, rocket fuel, extra ammo, or XP, are always a big hit. Remember, the Roblox demographic is mostly made up of young children and teenagers. So, if you charge Robux for a perishable item, make sure that it's also available without purchase in some fashion. That way, players can still compete in competitive showdowns, even if they must grind to obtain the item.

6. Fashion Clothing

Depending on the title, Roblox games offer many ways to customize your in-game character with cool clothing. Maintaining your brand and preventing copycats is a topic for another day. Still, know that you can download clothing templates, create your own designs, and place the gear for sale (typically 5 to 100 Robux).

The drive to outpace the competition by creating more unique clothing is probably the hardest part of the Roblox fashion angle. We recommend using an image-editing program, such as GIMP or Photoshop, to create the digital threads.

7. Trade Hard-to-Find Items

The Roblox platform lets you trade Limited or Limited Unique items. What is the difference between the two? A Limited item was once sold by Roblox during a specific time period. On the other hand, a Limited Unique item was once sold by Roblox but limited by quantity. So, for example, if you picked up a rare hat that eventually drew high demand, you can trade it to another Roblox user for huge amounts of Robux.

Bonus Tip: Avoid Scammers

You can't talk about the Roblox marketplace without discussing scammers, shady people who offer free Robux, cheats, or money with the intent of stealing your account. Sometimes, they'll ask you to buy their games. Don't trust these people. They may try to steal your items, creations, or Robux. There's no such thing as free Robux! In fact, Robux scams have become such a big deal that Roblox made it against its policy to give Robux away in any form other than a Roblox gift card.

Never give your account or password to anyone. If someone claims to be from Roblox and asks for your password, that person's a scammer. Roblox will never ask you for your password. In addition, some scammers will send you a link that cookie scrapes your account, allowing the attacker to log in without a password. So, don't click links sent your way. Lastly, there are Roblox users who attempt direct trades with you (there's no centralized marketplace to exchange goods), but they have no intention of handing over your desired item. Be smart. Be careful.

Now, use your imagination to create awesome games and related content that will make other Roblox users open their wallets. For more Roblox tips, check out Roblox's own walkthroughs and books on how to script games. And read up on whether Roblox is safe for kids.