Mark Wahlberg’s Municipal Brand Heads to the Green With New All-Terrain Golf Shoe
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Mark Wahlberg’s Municipal brand is back with its third footwear model.
The premium performance brand has introduced the all-new Sportcross ATG (All-Terrain Golf) shoe. The brand classifies the new silhouette as a crossover between outdoor trail running and golf footwear and is the result of over three years of product development.
The Sportcross ATG features Municipal’s proprietary M.Float Comfort System, which is based on sandwiching different compound densities on an anatomical baseline last composed of rubber, memory foam, 40 shore EVA and latex.
The shoe also features a multi-material construction, including lightweight and breathable waterproofing (Crossdry 360) and a unique hybrid tread (Tricluster Grip Tech) that delivers cleat-like traction while maintaining a sneaker-like feel.
Municipal chief executive officer Harry Arnett first teased the new style in an exclusive interview with FN in July. After launching footwear last fall, Municipal is doubling down on the category with a steady cadence of new releases planned through 2025.
“We want to create a ton of value for consumers,” Arnett told FN at the time. “We are setting a high bar for the category and for ourselves. We have a really phenomenal product pipeline on the way.”
The brand’s focus on shoes come after Municipal launched its debut Origin sneaker model in partnership with P448 parent company StreetTrend in six colorways in October 2023. At the time of the release, the company described the sneaker as a multi-functional performance shoe that boasts “extreme comfort and innovation.”
In March, the company released its second footwear model, the Podium Slide.
Wahlberg, who made a “significant minority investment” in StreetTrend in 2022, called the footwear company in a statement at the time “the ideal partner” for Municipal’s expansion into sneakers. “We’ve taken special care to build Municipal in a certain way and we’re getting a lot of traction by fusing cool style with versatility, comfort, and performance that is tailor-made to do something innovative in the category,” he said at the time.
Municipal’s new Sportcross ATG golf shoe, which retails for $189, is now available.
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