8 Things to Know About H&M’s Conscious Collection
Tiered lace wedding dress.
This season, H&M’s Conscious Collection is inspired by archival pieces from the Louvre Museum, including 18th century, 19th century, and Art Deco pieces, and masterpieces from artists such as Caravaggio.
Wedding dress with bodice and full skirt.
H&M is increasing transparency of its supply chain by publishing the names and addresses of the factories they work with around the world.
Wedding dress with recycled-glass embellishment.
H&M encourages customers to close the loop on fashion by recycling. All H&M stores worldwide collect clothing you no longer want — and yes, this includes non-H&M clothing too. Recycling has both immediate, and long-term benefits, starting with less landfill waste, and using less raw materials for new clothes.
Dress made from Tencel and organic silk with hand embroidery and recycled-glass embellishment.
Modern fabrics like Tencel combine with organic hemp and recycled glass to create a beautiful result.
Medusa blouse made from organic cotton.
Cotton is a thirsty crop, so using recycled cotton also helps reduce the fabric’s carbon footprint. H&M is also the world’s biggest buyer of organic cotton, which means farmers use no chemicals or pesticides on the crop.
Earrings made from recycled denim.
What can consumers do to reduce the impact of fashion on the environment? Anna Gedda, Head of Sustainability at H&M, advises us to “buy garments you really like and will keep for a long time.”
Shoes made from Tencel and recycled silk.
“Recycle — if you no longer wear it, recycle the product so it can have a different life,” Gedda advises.
Jacquard tote bag.
Finally, Gedda asks us to educate ourselves. “Take the time to find out about the brand, the source of where the product comes from. Contact the company and ask questions!”
It’s no secret that fashion has an impact on the environment. To help reduce that, H&M created its Conscious Fashion Collection five years ago, with the aim of creating fashionable clothing more sustainably, using a mix of organic fabrics and recycled materials.
The newest Conscious Collection will launch on April 7, and consists of 42 pieces of clothing and accessories. For the first time ever, the collection will include bridal wear— but not as you know it. The three bridal dresses each have a distinctive style. There’s a 1930s-inspired silk gown; a high-neck, long-sleeve dress reminiscent of a famous Italian fashion house; and a classically feminine gown with fitted bodice and full skirt.
As ethically and environmentally-minded consumers, it can be tough to approach fashion with a clear conscience. So we asked H&M what they’re doing to promote sustainability with this collection, and what consumers can do to help, and the answers were illuminating indeed Click ahead for eight things we learned about sustainability — and for a glimpse at the forthcoming collection.
Newsletter: The Yodel
Trusted news and daily delights, right in your inbox
See for yourself — The Yodel is the go-to source for daily news, entertainment and feel-good stories.
The H&M Conscious Fashion Collection launches worldwide on April 7th in stores and online.
Follow us on Instagram, Facebook, and Pinterest for nonstop inspiration delivered fresh to your feed, every day.
Solve the daily Crossword
