Ye’s Yeezy Website Taken Down Following Swastika T-Shirt Sale
Ye’s — formerly known as Kanye West — Yeezy website has been taken down following backlash to the sale of his swastika T-shirt in recent days.
The rapper’s website used Shopify to make e-commerce transactions. Variety reported on Tuesday (Feb. 11) that Shopify said Ye had violated the company’s terms in recent days.
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“All merchants are responsible for following the rules of our platform,” a spokesperson for Shopify relayed to Variety. “This merchant did not engage in authentic commerce practices and violated our terms, so we removed them from Shopify.”
In place of the Yeezy website is now an error message that reads, “Something went wrong. What happened? This store is unavailable.”
Billboard has reached out to reps for West and Shopify.
Just prior to the website’s shutdown, Ye paid for a Super Bowl commercial promoting Yeezy and encouraging fans to shop the marketplace. He shot the spot on an iPhone while sitting in a chair at the dentist. Variety reports the ad was shown on three Fox stations, including KTTV Los Angeles.
“What’s up, guys? I spent all the money for the commercial on these new teeth,” he says in the clip while showing off his diamond-encrusted teeth. “So, once again, I had to shoot it on the iPhone. Um … go to Yeezy.com.”
Before deactivating his X account on Monday (Feb. 10), the rapper spent the weekend going on several X tirades filled with antisemitic, misogynistic and homophobic remarks, which also included him calling for the freedom of Diddy and praising Hitler.
Ye’s latest string of hate speech has been rebuked by the Anti-Defamation League, Friends star David Schwimmer and Charlie Puth, who took to his Instagram Story to beg the Chicago native to stop posting.
“@ye The message you are sending out to the world is incredibly dangerous,” wrote Puth. “Please man, I beg you to stop. You are selling a T-shirt with a Swastika on it, and MILLIONS of people are influenced by you. Please I BEG you to stop, PLEASE.”
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