Top Trump advisers in turmoil after campaign’s worst month of 2024

Donald Trump has privately expressed faith in his campaign leadership and no firings are currently expected, but senior advisers find themselves in the most vulnerable moment as they struggle to frame effective attacks against Kamala Harris, according to multiple people familiar with the matter.

The past month, starting with Joe Biden’s withdrawal and his endorsement of Harris to succeed him, which propelled her to draw roughly even in key swing state polls, has easily been the most unstable moment for the Trump campaign since its formal launch in late 2022.

In that period, Trump has often committed one unforced error after another as he tries to frame arguments against Harris, struggled to break through the news cycle hyping Democrats’ enthusiasm, and suddenly found himself on the defensive with a narrow window left until November.

The sudden difficulty for the Trump campaign to lay a glove on Harris has led to Trump’s allies seeing an opening for the first time to openly challenge decision-making by senior aides and privately challenge whether some advisers should remain in their positions or be sidelined.

And the past month has been bad enough for the Trump campaign that advisers have taken those challenges – whether from enemies real or perceived – as serious threats or slights that necessitate devoting time and effort to slap down.

In a statement referring to the campaign chiefs Susie Wiles and Chris LaCivita, a Trump spokesperson said: “As President Trump said, he thinks Ms Wiles and Mr LaCivita are doing a phenomenal job and any rumors to the contrary are false and not rooted in reality.

“This campaign is focused on winning, and anyone not focused on electing President Trump and defeating Kamala Harris is doing nothing but hurting every American. Detractors and lobbyists are waging a destructive battle of rumor and innuendo, and they are well known and will be remembered.”

The anxiety principally stems from Trump’s recent meeting on 2 August with Lara Trump, his daughter in law whom he installed as head of the Republican National Convention, and Kellyanne Conway, who ran his 2016 presidential campaign.

Reached by phone, Conway said the meeting was focused on strategy and she told Trump that he defeated a female candidate in 2016 and could do so again in November. She said she never mentioned any names or titles of senior advisers on the campaign.

But the meeting raised hackles internally when Trump later relayed what Conway had said, which was interpreted by senior advisers as an incursion into their territory and an attempt to pitch herself to run the campaign, the people said.

The roller-coaster of anxiety diminished after senior aides felt reassured that Conway was unlikely to come aboard, at least for now, with Trump questioning her new lobbying for Ukraine and her suggestion in 2023 that Trump endorse a 15-week federal abortion ban.

But an undercurrent of nervousness has persisted. At least one other faction in Trump world with ties to figures associated with the Trump 2016 campaign is weighing whether to appeal to the former president to shake up the leadership, according to a person involved in the discussions.

The summer months have historically been the time that Trump makes changes to his campaign chiefs, as he did in 2016 when he installed Conway and Steve Bannon and David Bossie to take the reins, as well as in 2020, when he replaced Brad Parscale with Bill Stepien.

The 2020 campaign in particular carries some scar tissue for advisers, who have privately recalled in recent weeks that criticism over decision-making led to Parscale’s ouster, even if in his case, it was over questionable spending rather than resetting attack lines against their opponent.

The anxiety over the palace intrigue comes as the Trump campaign continues to have a difficult time landing consistent attacks against Harris and her running mate, Tim Walz, coming under fire for saying they intend to run the same playbook as against Biden.

The campaign’s bet is that the election will be defined on the same points as with Biden, the people said: the crisis on the US southern border, crime and inflation that has caused a rise in the cost of living.

Trump campaign advisers and external allies agree that Trump needs to attack Harris on her policy records, but the execution has often been poor.

Related: ‘Maybe I’ve gotten worse’: Trump’s attempt at discipline unravels

At the heart of the problem is Trump’s annoyance at being managed, one of the people said. And even as Trump tries to keep on message – for instance, to focus on how Harris has shifted her positions to whatever she finds politically expedient – it can be unnatural or come out botched.

When Trump spoke at the National Association of Black Journalists’ conference this month, he falsely suggested Harris had only recently decided to identify as Black because it brought her political benefits, in remarks that were egregious even by Trump’s controversial standards.

Conway told Trump at their meeting, which came days after the NABJ conference, that he should stick to policy differences and not engage in personal attacks. Several campaign officials chafed at Conway’s advice when they learned of it, one of the people said, saying they had advised the same thing and saw her as stepping on their turf.