SoCal Fire Fund Launched By CAA Foundation, LA Unified School District & CORE
As the wind-fueled fires continue to take a devastating toll on Southern California, the entertainment industry is smartly leaning into its strength, raising funds for relief efforts.
The CAA Foundation, the philanthropic arm of the powerhouse agency, has teamed with CORE and the Los Angeles Unified School District Education Foundation to launch the SoCal Fire Fund. Like other industry giants who’ve donated vast sums, the organizers said this effort will raise funds to provide immediate and long-term support for community-centered recovery initiatives in Southern California that aid the most vulnerable impacted by the January 2025 fires. The fund will be administered by the Entertainment Industry Foundation.
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CAA leaders — who like others at agencies and studios have seen dozens of its employees lose their homes, have seeded the SoCal Fire Fund with startup money, and the effort is designed to raise a lot more to provide equitable recovery through flexible funding and targeted support for vulnerable communities. The coalition, with a shared vision of empowerment, adaptability, and long-term recovery, is seeking additional partners to join their efforts.
“The scope of loss for neighbors across Los Angeles is immense and calls for a robust, compassionate, and flexible response—one that prioritizes their immediate and long-term recovery needs,” said Natalie Tran, Executive Director, CAA Foundation. “We are grateful for the expertise of our long-standing partners for coming together to provide this unique and holistic approach. We invite all individuals, networks, and companies to join us as we face this still-unfolding crisis.”
“CORE has seen the best of Angelenos coming together in the worst of times. Nothing is insurmountable when many hands can lighten loads. Our community-based approach to humanitarian support and our strong network of partners are the committed hands that will help rebuild our city,” said Ann Lee, Co-Founder & CEO, CORE. “Through a network of case managers working throughout Los Angeles County, CORE will utilize the infrastructure that we’ve built to support over the long-term those impacted by the fires to rebuild their lives. Our collective work with the SoCal Fire Fund is focused on delivering immediate support to vulnerable families and individuals displaced by the fires, while also laying the groundwork for years to come to strengthen neighborhoods that are the most marginalized.”
“Our region’s public schools are community hubs, offering resources, connection, and safety,” said Alberto M. Carvalho, Superintendent of the Los Angeles Unified School District. “LAUSD will continue to coordinate with the LAUSD Education Foundation and neighboring districts – harnessing the power of public-private partnerships – to ensure families and employees receive immediate, targeted, and strategic support during this tragic time.”
The LAUSD Education Foundation will collaborate with neighboring districts, including the Greater Los Angeles Education Foundation and the Pasadena Education Foundation to support impacted students and school employees throughout the region.
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