Shops in East Aurora cash in on another Bills win

EAST AURORA, N.Y. (WIVB) — Another Buffalo Bills win means another touchdown for local businesses selling Bills merch.

“The whole community has been amazing. Obviously when the Bills do well, I feel like all businesses do well,” said Cody Michels, the co-owner of Leveled Up Buffalo on Main Street in East Aurora. “The restaurant community, the bar community, retail community, everybody does really well.”

Lindsey Vega, who also runs the business, said Bills merchandise has been flying off the shelves.

“It has been absolutely crazy here,” she said. “Of course, the storefront has been nuts, but we also have a bigger customer base online. Even though the store is crazy, the website gets even crazier.”

At Leveled Up Buffalo, the snowsuits and bib overalls are a big hit among Bills fans. Vega and Michels said fans are keeping them busy.

“Honestly, it’s amazing. It’s super stressful because we just go from the holidays as a small business and then going right into the playoffs, but it’s so fun,” Michels said.

The Rustic Buffalo Artisan Market has just about anything you could think of to show off your Buffalo Bills spirit.

“You name it, we have it here. If you can’t find it here, it’s probably not out there,” said Monica Alfano, who works at the shop on Main Street in East Aurora.

Alfano said all the excitement with the team is driving up sales.

“People are in here all the time before the games and after the games,” she said. “It hasn’t been too busy because of the weather. Still, people come in, they’re excited, hyped up for next week already. Go Bills!”

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Sarah Minkewicz is an Emmy-nominated reporter and Buffalo native who has been a part of the News 4 team since 2019. Follow Sarah on Twitter @SarahMinkewicz and click here to see more of her work.

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