IHOb is dead and we're back to IHOP again
Remember all that drama over IHOP changing its name to IHOb?
The pancake chain ruffled feathers last month when it dropped the P for an unexplained lowercase b. After weeks of speculation, it was finally revealed that the b stood for burgers — adding solidly OK burgers to its repertoire of solidly OK breakfast foods. Other fast food chains jumped in on roasting IHOb, sparking the Great Brand Twitter War of 2018.
SEE ALSO: We now officially know what the "B" in IHOP's new name means
IHOb should really stand for "International House of betrayal," because less than a month since the big reveal, the former burger house is reverting back to its pancake roots. In an announcement on Monday, IHOP called its thoroughly underwhelming marketing stunt "the time we faked it."
We’re giving away 60¢ short stacks on July 17 from 7a-7p for IHOP’s 60th birthday. That’s right, IHOP! We’d never turn our back on pancakes (except for that time we faked it to promote our new burgers) pic.twitter.com/KsbkMJhKuf
— IHOP (@IHOP) July 9, 2018
And it deleted all of its tweets from its former handle, IHOb, and left this sad note:
We really abbreciate the burgerin’ loyalty, but we’re back @IHOP again.
— IHOb (@IHOB) July 9, 2018
Heartbroken Twitter users expressed their confusion, but as IHOP said in a tweet, "We just had some burgers to bromote."
Cue the eyerolls.
If your real name had Pancakes in it, you'd probably keep it as well
— IHOP (@IHOP) July 9, 2018
There were strong feelings going around about the name change.
International House of Backpedalling https://t.co/KP9aC3NLTk
— Matthew Libby (@mattlibbs) July 9, 2018
International House Of Fucking Liars https://t.co/7HpS3EmMS8
— Chase Mitchell (@ChaseMit) July 9, 2018
the restaurant formerly known as IHOB https://t.co/svDSkNDIhE
— Matt Gehring (@mattryanx) July 9, 2018
When you text your crush you like them and said "that was my friend, sorry!" https://t.co/I8P4hJAbea
— karrie c (@oldlegs_kc) July 9, 2018
Others came up with some savage disses.
Yo momma so old, IHOB used to be IHOP !!!!!
— Jaclyn Creel (@jaccreel) July 9, 2018
If she calls it ihob she’s too young for you
— Carolena Campos (@carolena_campos) July 3, 2018
And then this happened when DiGiorno paid its respects.
Image: twitter
What really matters is that even though IHOP is back to IHOP, it will continue to serve its mediocre burgers regardless of the letter at the end of its name.
WATCH: IHOP tries to advertise its burgers and gets flamed
