Fox, Tubi See $800M In Super Bowl Advertising
Fox and Tubi brought in more than $800 million in advertising sales for the presentation of Super Bowl LIX.
“The clear winners Sunday night were the Eagles, the NFL, and FOX. Congratulations to our teams at FOX Sports and Tubi for a record-breaking and historic Super Bowl LIX, the most-watched, most-streamed, and most successful Super Bowl ever,” said Lachlan Murdoch, Executive Chair and CEO, Fox Corporation.
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In addition to the record 127.7 million viewers who watched the Super Bowl across all platforms, Fox notes that Kendrick Lamar’s performance was the most-watched Super Bowl halftime show in history with an average of 133.5 million viewers across television and digital platforms from 8:30 p.m. – 8:45 p.m. ET, up 3 percent from the prior year. The highly anticipated performance included the rapper performing his Grammy-winning hit, “Not Like Us,” amid a feud with Drake.
The Super Bowl was simulcast on Fox’s free, ad-supported platform, Tubi, which hit 15.5 million peak concurrent streaming viewers and a 13.6 million average minute audience, up from its prior Super Bowl streaming record. Tubi also saw 24 million unique viewers across all of its game day programming, including its pregame show. The platform is the first free streamer to air the Super Bowl.
The primary broadcast on Fox drew 111.33 million viewers, down some from the 120.25 million who watched last year’s game on CBS, but the addition of the streamer added to the numbers.
The Fox Super Bowl pregame coverage averaged 23.4 million views from 1 p.m. ET until kickoff, ranking as the best ratings for a pregame starting at that time.
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