WWD Beauty Inc Top 100: Beauty’s 10 Steepest Declines in 2021

The brands that saw the steepest sales drops in 2021.

1. 1. Lion Corp., -21.5%

   2. Markwins Beauty Brands, -17.6%

   3. Guthy-Renker, -17.3%

   4. Jafra Cosmetics International, -16.6%

   5. Alcora Corp., -15.5%

   6. Able C&C, -13.6%

   7. Nippon Menard Cosmetic Co., -13.2%

   8. Oriflame Holding, -13%

   9. Forma Brands, -12.5%

   10. Mandom Corp., -10%

To see the full list in its entirety, subscribe to WWD Beauty Inc here.

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