A lot goes into the perfect bath towel. Our ideal pick blends absorbency, a quick drying time, easy washability, fabric strength, and—of course—plushness to deliver a spa-like product that makes every shower feel like a little luxury. That said, not all options are created equal, so we scoured our favorite retailers for best-selling towels that have the positive customer reviews (and innovative features) to back them up. These 22 made the cut: