Think Pink in October for National Breast Cancer Awareness Month
October is National Breast Cancer Awareness Month, which means you can expect to see a lot of pink gear floating around. The cycling world is no exception. The rosy hue is popular: Hot pink is the color of the year for high-vis apparel, while light pink calls to mind brands like Rapha, which mixes it with black for a classic color palette. For many women, pink is a bit tired; plenty prefer neutral colors and wish the industry would stop ‘shrinking and pinking’ women’s gear. But for those interested in donning the color—and helping raise funds and awareness for National Breast Cancer Awareness Month—this list of pink gear specific to breast cancer awareness is for you.
Oakley Commit SQ Breast Cancer Awareness Edition
See the world through rose-colored glasses. Oakley’s Special Edition eyewear benefits the Young Survival Coalition, dedicated to critical issues affecting young women with breast cancer. For every pair purchased, Oakley contributes $20 to the nonprofit.
Price: $170
Saris Bones 3-Bike Rack
This simple bike rack is ready to haul your bikes to the trailhead for an awesome ride. It attaches to almost any car, and at $170, is comparably priced to other models. If you get the pink version, in addition to making your car easier to spot in a parking lot at a race, an unspecified portion of all sales goes to breast cancer research.
Price: $170
SockGuy Save the Ta-tas Socks
SockGuy gives 20 percent of profits from these socks to Save the Ta-Tas, an organization that fundraises for breast cancer research. The socks themselves are great, too: The cuff is just the right height, and it takes years to wear them out. Plus, who doesn’t want an excuse to say “ta-tas?”
Price: $11
Voler Pink Is the New Fast V2 Women's Jersey
For the fifth year in a row, you can order Meredith Miller’s Pretty in Pink jersey from Voler. Pro cyclocross racer Miller has been helping raise money and awareness for Hope Lives! with the help of Voler through t-shirts and jerseys. It’s a great organization: Hope Lives is a Fort Collins-based non-profit that provides local breast cancer patients with complementary care and lifestyle support during treatment. And the jerseys are sleek, plus the women’s cuts fit great. (Guys: It’s available in a men’s cut as well!).
Price: $75
And if you just like pink gear...
FMB Cyclocross Tubular Tires
For beautiful handbuilt tubular tires with supple cotton casing, FMB’s Pro Super SSC tires with hot pink sidewalls are practical for the muddiest of cyclocross races. The pink sidewalls aren’t just for show, though: The added layer of proteciton is to help with hard cornering.
Price: $155
Clif Bar Cran Razz Shot Bloks
Clif Bar’s Shot Bloks are a great on-bike fuel alternative for those bored of gels and over energy bars. Think gummy bears (with electrolytes) for cyclists. The Cran Razz bloks are both tasty and pink, making them a win for this roundup.
Price: $36 for 18
Showers Pass Women’s Crossover Jacket
A good waterproof jacket is a staple for riding in the rain, the Showers Pass Women’s Crossover Jacket will keep you dry through the worst possible conditions—and the pink version will keep you looking stylish as well! It’s also the perfect jacket for working the pits in muddy cyclocross races.
Price: $125
Swiftwick Aspire Crave Pink Socks
Keep your love of all things pink slightly more subtle by choosing socks over a full-on pink cycling kit. These hot pink ones from Swiftwick offer a bit of compression as well as a promise to protect against blisters by keeping you from sliding around inside your shoes.
Price: $17
Rapha Women's High-Vis Brevet Gilet
The High-Vis Gilet from Rapha adds a classy and relatively affordable way—for Rapha, anyway—to add style to a high-vis article of clothing. Its women’s Gilet has been a wardrobe staple for several years, and this pink iteration is a nice way to add a pop of color to your kit without being overwhelming.
Price: $120
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