Target and Jungalow Are Launching a Home Goods Collection
In need of a bedding refresh or furniture swap? How about new, nature-scented candles or colorful, patterned bath towels? Well, you’re about to have a ton of new products to choose from, because the Target-owned brand Opalhouse and designer Justina Blakeney's Jungalow brand are launching a massive collection of home goods this month.
Only available at Target, Opalhouse designed with Jungalow—a multi-year partnership with Blakeney—features nearly 300 products across bedding, bath, furniture, and decor. From a peacock-shaped table lamp to leaf-patterned pillows, all of the pieces boast a bohemian look. Better yet, most items are under $30.
The collection is inspired by Blanekey’s love of the natural world. “You’ll find my favorite plants and animals make lots of appearances (I’ve always had a thing for palms and peacocks),” Blakeney tells House Beautiful. “You’ll also find nods to regions of the world that have left a strong impression on me and greatly influenced my work, especially India, Mexico, Morocco, Italy, and my home state of California.”
Everything in the assortment is designed to bring good vibes into your home. I believe that it is creativity, not wealth, that makes an amazing home,” Blakeney says. “I also believe that color has the power to bring joy, that pattern is the spice of design, and that plants are magic.”
While a lot of love and thought went into each piece, some of Blanekey’s favorites include the scalloped quilts, which she says are the perfect layering piece, and the woven stripe bolster pillow, because it incorporates many of the colors in the collection. The brass hand is another one of her favorites. “I love to use hand symbols in my work—to me, it symbolizes protection and the magic of the human touch,” she says.
The collection marks the first designer collaboration with the Target-owned brand Opalhouse. It’s currently available to browse on Target’s website. It will be available for purchase in select Target stores starting June 13 and on Target.com starting June 26. Oh and starting this fall, the collection will refresh multiple times a year—meaning you can look forward to even more items, with a few staples that will carry over from season to season.
“Target is known for one-of-a-kind partnerships that deliver incredible design at an amazing value, and this new collection with the inspiring and talented Justina Blakeney will fill our guests’ homes with a whole lot of joy,” Target’s new senior vice president of merchandising, home, Samara Tuchband says. “As a multi-year partnership, we look forward to continuing to create beautiful products with Justina that inspire all guests with affordable and accessible design.”
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