Surf World Reacts to 4X World Champ Lisa Andersen's Breakup with Roxy
It's a wild time in women's pro surfing.
On Friday, five-time world champ Carissa Moore announced her retirement from competitive surfing. Weeks before that, Hawaii longboard champ Kelia Moniz ended a 17-year ride as a Roxy Girl after her "best" ever contract was terminated, and she was asked to re-sign—with a 90% pay cut.
Now, Lisa Andersen—the ultimate women's surfing icon, legendary Roxy Girl, four-time world champ, and all-around badass surfer who paved the way for women's surfing—has been let go by Roxy after 30 years. And she's owning it on social media in the post below.
As Surfer's own Jim Kempton previously reported:
"For thirty years, Lisa Anderson was the face of the Roxy brand. Perhaps the most well-known women wave rider in the USA (if not the world) Lisa broke barriers in performance and perception in women’s surfing."
On Friday, Andersen shared the post below. The eighth slide is a clip of her tearing a Roxy sticker off of her surfboard.
She captioned the post:
"All is good."
The surf world offered up support in the comments below:
Cory Lopez: "Sorry to see this Lisa. You were a huge part of building that brand."
Brian Bielmann: "Feel like we’re losing the soul of Surfing these days"
Ross Clarke-Jones: "Fuck yeah Lisa. Come join us Lisa. You’re a Born Maniac, always was always will be. Believe me I know @andersenlisa "
Barton Lynch: "You got to live your dreams, why wouldn’t it be good? It’s most probably great."
Stephanie Gilmore: "Love you Lisa"
Selema Masekela: "A beautiful new season awaits The Queen of the whole genres."
Martin Potter: "I saw this coming years ago, why do you think I disappeared from something we helped build. Surfing or should I say pro surfing is dead. So sad."
Teiva Joyeaux: "Your worth more than a sticker on your board!"
Kassia Meador: "legend!!!! Love you sister shred forever and ever"
Last year, Authentic Brands Group acquired numerous surfing brands including Roxy, Billabong, RVCA, and Quiksilver, which sparked 84 layoffs in the surf industry.
Counting Moniz and Andersen, that makes 86.
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