Sherwin-Williams’ Pure White Is The Dependable Paint Color You Need

Ditch the fan deck. We've found your new favorite white paint.

Shopping for paint is never as simple as it seems, especially when it comes to whites. To those who have never had the pleasure of staring at three (or four, or five…) similar white paint samples dabbed on a wall, that may feel shocking. It's just white after all, right?

Believe it or not, there might be more shades of white to sort through than any other hue in your paint store's selection. Some offer warm undertones while others feel a bit cooler or more neutral. Some can read slightly blue, others more yellow or pink. Which white works is entirely dependent on the light in your home and the level of brightness you hope to achieve in your design. Thankfully, there is a reliable white paint to turn to when you want a shade that works throughout your house, and the color nuances are just too much.

Classic White

While testing is a must, there are a few whites out there that are dependable–tried-and-true favorites of designers and DIY decorators alike. Benjamin Moore's Decorator's White (CC-20), for example, almost always delivers. This cooler shade leans toward the neutral spectrum of whites and offers a safe go-to for home decorators who just can't decide.

If you love Decorator's White and want to try something new, it might be time to give Sherwin-Williams' Pure White (SW 7005) a whirl. Its Light Reflectance Value, or LRV, is about the same as Decorator's White, which means these two shades will bounce off brightness without looking sterile in a similar fashion. Both are crisp and vivid but with depth and softness. Decorator's White has a touch of gray, which means it pairs well with grays and cooler color tones. Pure White has a hint of yellow that keeps it from being too stark. Basically, both are classics for everything from walls to trim.

Still not convinced? Take a gander at our Crane Island, Florida Idea House for the ultimate inspiration. Blended in with a few other timeless neutrals, Pure White was a perfect fit on everything from the cabinets in the pantry to the ceiling in the living room. Eyeing another shade in the idea house? Our resource guide will point you in the right direction.

Where To Paint Pure White

Nothing refreshes a room like white paint, and Pure White is versatile enough for almost any application. It makes bright colors and patterns pop, brightens and lightens, and complements almost any décor, allowing you to change furniture and accessories with the seasons. From walls and ceilings to trim and cabinets, it’s the neutral that makes a space cozy and a home coherent, without competing with other colors.

Try Pure White in your home, and if the light's just right, you might have found your new favorite white.

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