SheaMoisture Men is Giving Black Men Their Flowers
With a line of natural hair and body products formulated with shea butter and natural oils, SheaMoisture Men is all about making men look (and smell) their best. And now they are celebrating Black men in a whole new way with a new campaign designed to make them feel good too.
SheaMoisture Men’s “Black Men Love” initiative is flipping the script on traditional stereotypes around Black masculinity. Their multi-tiered campaign will use a digital content series, wellness experiences and collabs with Black Men Heal, Black Men Smile and The Black Man Can to spotlight all the ways Black men show love.
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Each week, they’ll share affirmations about love from Black males leaders across their social media platforms. And throughout the campaign, SheaMoisture Men will host a series of events and rountables designed to provide a safe and intimate space for Black men to discuss their personal experiences around love and masculinity.
Keep up with the campaign and share the love by following @sheamoisturemen, #SheaMoistureMen and #BlackMenLove on Instagram and X (formerly known as Twitter).
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