How to Rock Pastel Pink Hair

Photo: Slaven Vlasic / Stringer

This spring's pastel trend is dramatic, eye-catching, beautiful—and as temporary as you want it to be. The Spring/Summer 2019 Marc Jacobs runways were a collage of color, with models showing off hues of antique pastel imagined by Guido Palau, Redken's global color creative director.

"The fear of changing color is gone," says Josh Wood, Redken global director. "People are embracing color more and more now." (Related: How to DIY a New Hair Color—and Not Regret It)

Semipermanent dyes are much less damaging than they used to be, so it's easier to make a major hue change that disappears in four to six weeks—while also leaving your hair soft. These products are formulated to protect your hair, Wood says, taking the "drama" out of even the most dramatic color change.