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Project Patriot: The Rock’s Latest Under Armour Collection Pushes Fitness, Flags and Freedom
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The Rock has long been expanding his empire outside of movies, with a successful tequila brand, a men’s grooming line, and a bestselling apparel and accessories collaboration with Under Armour, dubbed “Project Rock.“
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While the actor and entrepreneur has said that his goal is to make products that appeal to everybody, his latest Project Rock pieces for Under Armour are decidedly more pointed, with bold takes on the American flag and the word “FREEDOM” imprinted throughout. The new collection includes T-shirts, hoodies and hats, available in country-loving red, white and blue colorways, and military-inspired shades of “Marine Green,” “Desert Sand” and of course, good ol’ camouflage print.
It’s part of the actor’s longstanding Project Rock x UA Freedom collection, with pieces designed for elite training, the outdoors and adventure. As a product description reads, “Project Rock training gear was built to help you find boundaries, then push right through them.”
Case in point: “Everything in this collection was personally approved by Dwayne Johnson,” says Under Armour, who calls him “the hardest worker in the room. ANY room.”
And if the pieces lend themselves to a little bit of patriotism, that’s not exactly a coincidence. While the current political climate lends itself to big displays of national pride (or utter embarrassment), the UA Freedom collection has been supporting veterans and partnering with organizations like Team Rubicon and DOD Warrior Games since UA Freedom gear first launched in 2019. Under Armour even offers discounts to service members and first responders.
As for The Rock, the actor declined to endorse a candidate in the last election, saying his goal was not to divide but rather to “bring the country together.” The former wrestler-turned-action star is a self-described “political independent and centrist,” though if there’s one thing his new Under Armour collection demonstrates, it’s that The Rock is always rooting for the country to win.
Whether you’re picking up merch to wear to a (peaceful) political rally or heading out to explore the land of the free, here’s a look at the latest pieces from the Project Rock x UA Freedom collection.
NEW RELEASE
UA Freedom Blitzing Hat
$20.97 $28 25% off
This baseball cap, dubbed the “Freedom Blitzing Hat,” features the Under Armour logo remixed with the American flag in a red, white and blue colorway. The word “FREEDOM” is printed in block letters on the back. The hat features a built-in “HeatGear” sweatband that helps to wick away sweat, while the material has a hint of stretch to keep things comfortable. Choose from multiple colors and sizes small to XXL.
UA Freedom Blitzing Hat
$28
In case the above hat wasn’t subtle enough, Under Armour also has this camo version with the UA logo and the word “FREEDOM” printed on the front and back. The hat features the same stretchy, sweat-wicking material as the other baseball caps in this collection.
BESTSELLER ONLINE
UA Freedom Flag T-Shirt
$30
The Rock’s Project Rock collection also includes this “Freedom Flag” T-shirt, which features the Under Armour logo on the front and a large UA flag graphic on the back. The T-shirt is cut loose for a more relaxed fit and Under Armour’s site has a wide range of sizes, from XS to 5XL.
The color combo at right is dubbed “Marine Green/Desert Sand,” but you can choose from more than a dozen other colorways online.
Project Rock Freedom Armour Fleece Hoodie
The Project Rock logo gets made-over with the stars and stripes in this unisex hoodie. Choose from sizes small to 3XL and the black colorway at right or a “City Khaki/Summit White” version online. Under Armour says the hoodie is constructed with a soft and cozy knit material that’ll keep you warm at festivals and rallies alike.
Project Rock Freedom Bull Short Sleeve
$35
The same logo is available on a T-shirt, made from a breathable and durable cotton blend material and finished in a relaxed, straight fit.
UA Rival Fleece Freedom Big Flag Logo Shorts
$40
The Rock has USA-themed shorts too as part of his Under Armour collection. These ones feature an elastic waistband, loose fit and “a patriotic-inspired graphic to show your pride,” per the official product description. Choose from two colorways and sizes small to 4XL.
UA Freedom Trucker Cap
$20.97 $28 25% off
Let’s hear it for freedom one more time: this hat comes in a statement-making red, white and blue colorway with the UA flag on the front. Whereas the above baseball caps have more of a fitted design, this trucker cap features an adjustable snapback closure. And while freedom isn’t free, it is on sale right now, with this Project Rock cap currently available for 25% off.
*Sale prices were live as of this writing. You can shop the full Under Armour Freedom Collection here.
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