The Power of the ARMY: BTS' Entire FILA Collection Sold Out In Only 24 Hours
The BTS ARMY has proven, once and for all, that they are a force of nature – one that is not to be reckoned with. Yesterday, the Bangton Boys launched their FILA collection exclusively at Urban Outfitters. Today (ya, as in 24 hours later), that collection is almost completely sold out.
"The Voyager Collection" was a drop of tees, hats, hoodies, and bags – basically, all the merch you really need for your next BTS show. The special-edition line launched in South Korea earlier this year and just hit the US for the first time ever.
Inspired by the many intergalactic references in BTS music (read: "You were the one that made your way to me / I do believe your galaxy / I want to listen to your melody / Your stars in the Milky Way"), each item featured galaxy print, zodiac signs, and constellations. The merch also leaned heavily into the color purple, BTS' signature hue.
A post shared by FILA (@filausa) on Jul 13, 2020 at 8:59am PDT
Less than a day after the launch, the entire drop has already sold out – apart from one lone bucket hat, which you can still buy on the UO website (if you can type your card number fast enough).
Fans have been waiting to drop cash on this collection ever since FILA announced RM, Suga, Jimin, V, Jungkook, J-Hope, and Jin would be the brand's newest global ambassadors last December.
"BTS's passion, positivity and their genuine communication with fans are qualities that align with FILA," the brand wrote in a press release. "Their energetic and unique personalities also make them an optimal fit as brand ambassadors. We look forward to creating a meaningful synergy between two global brands."
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