People Love Kroger’s Private Selection Brand—Here Are 17 Reasons Why

Private Selection Grilled Mushroom & Truffle Oil Thin Crust Pizza

How do you feel about store brands? Do you insist on buying only name-brand items or do you rely on store labels to save money? If you think store labels are generic or boring, prepare to be shocked.

I have never had an issue buying store brands instead of their more expensive counterparts. For the most part, the quality is the same and it's an easy way for me to keep some extra cash in my wallet after my weekly grocery run.

As a loyal Kroger shopper, I have come to know their store brands very well. Yes, they have more than one, but today we'll focus on the Private Selection Brand. If you have ever hesitated to try store-brand products, this upscale brand is guaranteed to change your mind.

Related: I've Been A Loyal Kroger Shopper For Years- These Are My Top Tips and Tricks

What is Kroger's Private Selection Brand?

Kroger's Private Selection label offers gourmet products without the usual upscale price. The product line's tagline is "next-level flavors without all the fuss."

I like to think of the Private Selection Brand products as a "fancy" store brand. They are better quality and many times offer a completely different product than anything else found in the same aisle. For example, if you find a Private Selection frozen pizza, it won't just be run-of-the-mill pepperoni. (Scroll down to see just what I'm talking about!)

Related: 20 Trader Joe's Store Brand Products That Are Better Than The Real Thing

What Kinds of Products Are in Kroger's Private Selection Brand?

You can find a little bit of everything under the Private Selection label. Think fresh and frozen veggies, snacks, convenience foods and more! Private Selection ice cream is a big fan favorite, so definitely stop by the freezer section whenever you're at Kroger. But for the most part, there's probably a Private Selection version of any item on your grocery list.

Related: 17 Favorite September Aldi Finds

Where Can I Find Private Selection Products at Kroger?

These upscale products can be found in the regular aisles right next to both their national brand and Kroger store brand cousins. Every product has the Private Selection label, which is a dark brown oval-ish shape with leaves on it (or at least that's what they look like to me). Once you know what that label looks like, you'll be able to spot it from a mile away.

17 Best Kroger Private Selection Products

Ready to try some Private Selection items for yourself? As a longtime fan, here are 17 items I'd suggest adding to your Kroger shopping list.

1. Private Selection Spicy Honey Mustard Pretzel Twists

Mustard pretzels are my favorite but these put a new spin on the standard mustard and onion. They're a great snack for game day or movie night. Just be careful because you can't eat just one!

Related: 50 Brilliant Recipes To Host Game Day On A Budget

2. Private Selection Snack Board

Remember those lunch kits from your childhood, well these are the adult version! Filled with gourmet meats, cheeses and olives (plus a sweet treat) I always grab one when I have to pack myself a lunch for a school field trip!

3. Private Selection Sea Salt Caramel Truffle Ice Cream

If you love ice cream but get tired of the ordinary choices offered in the frozen food aisle, Private Selection has a line-up of flavors that rival any ice cream shop! Besides this decadent option, I also saw Lemon Mango, Maine Blueberry Belgian Waffle, Mexican Style Hot Chocolate and more!

4. Private Selection Seedless Baby Cucumbers

These tiny cukes never last long in our fridge. They're a great healthy snack that we pop like candy. I'm sure they would be just as delicious in salads too! You won't believe the crunch you will get from something so small!

5. Private Selection Gourmet Raspberry Preserves

You might think all jellies and jams are created equal, but they are not. These preserves are made with real fruit juice and have a short ingredients list, too. The raspberry looks yummy, but the one I really wanted to share with you was Triple Berry Preserves, but alas, it was gone the day I shopped, proving just how popular it is!

Related: 17 Small-Batch Jam Recipes That Don't Require Canning

6. Private Selection Lemon Bars

I love lemon bars, and these have eliminated my need to ever make homemade ones again. Anytime my husband offers to grab dessert on the way home, these are my pick. I also love buying them for dinner parties. They're the perfect combo of sweet and tart, with a crumbly, buttery crust.

7. Private Selection Petite Potatoes Kit

A few weeks ago, these were on special so I decided to see if they were as good as they looked. The answer is YES! We tried the Herbs de Provence variety, but this Browned Butter & Garlic option is next on my must-make list. Just microwave them in the container, add a tablespoon of butter and the seasoning packet for a quick and delicious side dish.

8. Private Selection Whole Mixed Green Olives

Private Selection actually has a few varieties of gourmet olives, which are perfect for charcuterie boards, salads—or if you're like me, eating straight from the jar! I love that this mix includes Kalamata olives plus others. Let's face it, there are no bad olives!

9. Private Selection Ground Coffee

Private Selection coffee is another fan-favorite product and I couldn't share only one when there are so many tasty varieties to jump-start your morning. I respect the fact they offer light, medium and dark roast so no matter how strong you like your cup of joe, you're set!

10. Private Selection Cavatappi Pasta

When it comes to pasta, Private Selection has a wide array, like this fun corkscrew shape. Many times I see pasta recipes that call for a shape I've never seen in a store brand box, and sometimes not even a name brand box either. Chances are good that Private Selection has you covered, though.

Related: 101 Classic, Simple and Easy Pasta Recipes

11. Private Selection Pasta Sauce

Did someone say pasta sauce? Sure, we all know a homemade sauce, cooked all day on the stove, is about as good as it gets, but our lives are busy, and some days we just need to grab a jar from the pantry. If you're going to use a jarred sauce, this is a great choice. It has a deep, rich, slow-cooked flavor that I love.

12. Private Selection Rustic White Bread

This is my favorite bread right now. Yes, it makes a tasty ham or turkey sandwich, but I really love using it to make ooey gooey grilled cheese. With soup season upon us, we need something to dip into those bowls. Pro Tip: If you're making grilled cheese sammies for a crowd, bust out the flat-top griddle. You can make a big batch and they'll all be ready at the same time.

13. Private Selection Everything Seasoned Cashews

You could sprinkle Everything Seasoning on a shoe tongue and I would eat it. Okay, maybe not, but I can't get enough of the stuff! Add it to my favorite nut, and I'm totally here for it.

14. Private Selection Decadent Gouda Macaroni & Cheese

This isn't your momma's boxed mac and cheese. Private Selection ups the ante by using fancy cheesese like gouda, white cheddar, Parmesan and asiago, and adding flavors like ranch, bacon, poblano pepper, and porcini mushroom. One bite and that blue box will be a fading memory.

15. Private Selection Frozen Sugar Snap Peas

I love sugar snap peas, and this was the first time I found them frozen! This steamable bag makes weeknight meals so much easier. Or you can thaw them out to add some extra crunch to a salad.

Related: 101 Best Thanksgiving Side Dishes

16. Private Selection Gourmet Cracker Cuts

This selection of pre-sliced cheeses will help make your next charcuterie board stress-free. I'm all about spending a little extra money for convenience, and this product does just that. The slices are the perfect size for crackers and you have a few varieties to choose from, so you can match the cheese assortment with your crowd.

17. Private Selection Grilled Mushroom & Truffle Oil Thin Crust Pizza

Could you ever imagine getting an artisan stone-fired pizza topped with grilled mushrooms and truffle oil out of the frozen food section? Private Selection has made it a reality. It's perfect for a fancy quick supper, or slice it into small squares for your next cocktail party.

Related: 30 Best White Pizza Recipes