Patrick Ta Beauty Brings Barbiecore Back With New Blush and Lip Plumping Gloss Inspired by Barbie’s Iconic Hot Pink Hues
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
Beauty brand Patrick Ta and Mattel’s Barbie came together for a new set of makeup essentials designed with the Barbiecore aesthetic front and center. The brand and iconic Mattel doll introduce the She’s a Barbie Doll Blush Duo and Malibu DreamHouse Plumping Gloss in bright fuchsia. The makeup essentials are available Tuesday on Patrick Ta Beauty’s and Sephora’s official websites.
More from WWD
The Barbiecore trend was popularized in 2023 with the anticipation and release of Greta Gerwig’s film “Barbie,” starring Margot Robbie and Ryan Gosling. Patrick Ta reignites the aesthetic by way of two new makeup additions.
The She’s a Barbie Doll Blush Duo features a creamy base to seamlessly blend into the skin. Its patented biomimetic pigments ensures natural adhesion. The Malibu Dreamhouse Plumping Gloss enhances shine and adds a layer of moisture, and the peppermint ingredient stimulates the lips for an instant plumping effect.
“We’re so excited to be teaming up with Barbie for our first brand collaboration,” Ta said. “The timing felt so right for a major moment coming up on our five-year anniversary.
“Barbie is a trendsetter in the fashion and beauty world, and as an artist, the perfect muse. Creating a pink collection that felt powerful and encouraged confidence and self-empowerment was a must,” Ta said.
“Gorgeous on all skin tones, we wanted this to be the perfect reminder to never shy away from what makes you unique. Beauty is what allowed me to be myself and find my voice, and Barbie evokes such confidence in celebrating who you are, as you are.”
The collaboration between Patrick Ta and Barbie marks the first for the beauty brand. While the collection features Barbie’s iconic pink aesthetic, the mission extends to empowering those who wear Patrick Ta’s makeup products.
“Barbie and Patrick Ta embody confidence and empowerment, inspiring everyone to embrace their limitless potential,” said Meredith Norrie, vice president of global licensing and consumer products at Mattel.
“To continue celebrating Barbie’s 65th anniversary, we worked with our wonderful partners at Patrick Ta Beauty to create two cosmetics that honor Barbie’s favorite color, iconic pink — She’s a Barbie Doll Blush Duo and Malibu DreamHouse Plumping Gloss by Patrick Ta Beauty. We hope the bright and bold power color used will help fans feel confident and beautiful, reinforcing the belief that they can be anything.”
Patrick Ta cofounded Patrick Ta Beauty in 2019 alongside product specialist Rima Minasyan and entrepreneur Avo Minasyan. Ta has worked with the likes of Gigi Hadid, Sydney Sweeney, Alix Earle and Camila Cabello, among others.
Patrick Ta x Barbie Blush Duo and Lip Plumper Set
$64
$64
Launch Gallery: Patrick Ta Collaborates With Barbie on New Makeup Collection
Best of WWD
Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
Solve the daily Crossword
