Olivia Jade Is at Risk of Losing Her Beauty Trademarks Because of Her Bad Punctuation
Olivia Jade Giannulli's business may suffer beyond the fallout of the college admissions cheating scandal her parents Lori Loughlin and Mossimo Giannulli were indicted in. The Blast reports that Olivia Jade is having a little trademark drama too and is at risk of having the U.S. Patent & Trademark Office abandon a couple of her applications for trademarks like “Olivia Jade Beauty” and “Olivia Jade.”
Part of the reason, according to documents The Blast obtained, is officials believe that Olivia Jade's applications for “make up kits” with “moisturizer” and “concealer” are too broad. But another major factor is Olivia Jade's punctuation is really bad on them. The U.S. Patent & Trademark Office called out the mistakes.
“Proper punctuation in identifications is necessary to delineate explicitly each product or service within a list and to avoid ambiguity,” officials wrote, according to The Blast. They also reminded her that “commas, semicolons, and apostrophes are the only punctuation that should be used.”
Olivia Jade will have one more chance to resubmit her applications, the outlet reported, but because this is the second time she has been warned by the office, she will need to resubmit her documents in a timely manner or risk having her entire application thrown out.
At this point, Olivia Jade has already lost her partnership with Sephora. Olivia Jade had released a palette with the beauty brand last year. "After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately," a Sephora spokesperson told Refinery29 earlier this month.
And while Olivia Jade remains officially enrolled at USC, the influencer is said to have no plans of returning. The decision comes after her parents were outed for allegedly paid $500,000 to make it appear that her and her sister had been coxswain rowing team recruits to guarantee their admission there. They were arrested and released on $1 million bond each; both Olivia Jade's mom and dad are due back in court April 3.
"Olivia Jade has decided to not return to USC and wants to take a full break from going back to school," a source told E! last week. "She is very distraught and is in crisis mode."
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