My Mom and I Are Stocking Up on the Ultra-Comfy Bras We Wear Daily While They're 70% Off

Ruby McAuliffe

Wed, November 15, 2023 at 11:00 AM UTC

4 min read

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Prices start at just $12.

<p>Third Love / InStyle</p> — Third Love / InStyle

I am my mother’s daughter. As much as I swore we were totally different while I was growing up, that couldn’t be further from the truth — and I love it. We both jam out to Taylor Swift, will never turn down a spa day, love popcorn and Gilmore Girls just as much, and have closets overflowing with high heels. Something else we have in common? We’re obsessed with the same bra brand, and if that’s not what you call close, I don’t know what is!

The label in question is none other than ThirdLove, a body positive brand that offers size-inclusive undergarments. And its products fit the bill; my mom is a D-cup and I’m a B-cup, yet we both found the perfect bras that we now wear on the daily. “ThirdLove are hands down my favorite bras,” my mom said. “They are super supportive, so soft, and extremely comfortable!” Most exciting of all, ThirdLove is offering up to 70 percent off everything right now — I repeat, everything — in honor of Black Friday. Plus, you can score an additional 25 percent off at checkout if you spend $150 or more, making it a stellar double discount. The sale starts today and wraps on November 26, so take advantage while you can.

24/7 Classic T-Shirt Bra

~~$79~~

$29

If you’re not sure which bra to secure while saving big, consider both my mom and I’s go-to style: the 24/7 Classic T-Shirt Bra, which is as low as $29 right now. The bra includes top-notch support, soft cups, and a thin underwire. Available in band measurements 32 to 44 and cup sizes A to H, including half sizes, there’s a perfect fit for everyone. “Prior to discovering ThirdLove, I swore off underwire bras,” my mom told me. “But the ThirdLove 24/7 Classic T-Shirt Bra is amazing! It doesn’t pinch or dig anywhere.” She went on to say that it’s the “perfect fit” and that it “disappears under your clothes.”

She’s right, because I’m specifically in love with how discreet the 24/7 T-shirt bra is. I wore it just the other week under a satin slip dress that has the potential to show everything. Still, you couldn’t see my ThirdLove bra peeking through the material thanks to its body-contouring shape, adjustable straps, and smooth sides. Plus, a wide selection of colorways allows for anyone to find their ideal shade.

24/7 Classic Uplift Plunge Bra

~~$79~~

$29

The 24/7 Classic Uplift Plunge Bra is a customizable push-up take on the brand’s T-shirt bra. Starting at $29, it combines all of the former bra’s features as well as removable pads; this way, you get to tailor your cleavage whether you're wearing a low V-neckline, sexy date-night dress, or anything else.

24/7 Perfect Coverage Bra

~~$79~~

$29

Or maybe, you want the complete opposite, aka a full-coverage bra. Well, ThirdLove has you in mind with the 24/7 Perfect Coverage option. Also available for $29, this pick keeps the OG attributes while sprinkling in more coverage and support without feeling restricted or boggled down. It’s a great alternative for those with bigger chests looking to knix spillage without sacrificing style.

Form 360 Fit Wireless Bra

~~$64~~

$29

But then again, underwires are a hard pass for some people no matter how comfy the bra is. Thankfully, ThirdLove created its Form 360 Fit Wireless Bra, which is another one of my mom’s favorites. “If underwire is not your thing, the Form 360 Fit Wireless bra is a dream,” she said. “Even without the underwire, the support and flawless fit is perfection.”

The truth is, you won’t understand the magic of ThirdLove until you try the brand for yourself. So shop the above discounted picks, or keep scrolling for more on-sale options. In no time, you’ll be like my mom and will “never spend a single penny on any other brand!”