M?not RTW Spring 2021

Following Eli Mizrahi’s intimate fall debut in Paris for his ready-to-wear label M?not and the summer launch of the brand’s first ad campaign, starring Kate Moss, the jet-setting entrepreneur-turned-designer opted for a digital look book for the spring season due to COVID-19. But the Lebanese designer also look on the industry slowdown as an opportunity to develop his spring collection with as much bravado as his prior offerings.

Mizrahi also surveyed friends — from politicians and lawyers to those in the fashion field — and asked, “When you go out, what exactly do you look for on the retail floor?”

“Everyone responded that they do like that impulsive buy, but it has to be at a certain price-point, and we also want those timeless pieces,” he explained. “So, for me, I wanted that sophisticated, timeless elegance with a twist. Yes, it’s going to be that impulsive buy — it’s not going to break the bank — but you’re also going to get the workmanship and couture tailoring.”

The 17-look collection has a sexy, sophisticated and minimalist elan with architectural elements: slinky evening dresses and two-piece sets mostly in black and white. Clean lines and daring cutout details remained constant, as did his use of crepe, silk chiffon and jersey fabrics in his tailored, finely crafted offerings. This season, the geometric, abstract works of Russian avant-garde artist Kazimir Malevich influenced the line: Mizrahi’s body-hugging, skin-baring designs referencing the artist’s “White on White” canvas paintings. Designed for a “strong, opinionated female,” Mizrahi’s strong point of view and commitment to craftsmanship shone through.

Launch Gallery: M?not RTW Spring 2021

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