Loewe Takes Over Saks Flagship With Immersive Visual Installations and Exclusive Offerings
Saks and Loewe are teaming up for the first time to unveil an exclusive edit of the Spanish luxury house’s fall 2024 collection, available Thursday on Saks.com and at select Saks Fifth Avenue stores.
To celebrate the collaboration, Loewe has taken over the Saks Fifth Avenue New York flagship with immersive visual installations and offerings inspired by the collection. The partnership comes to life throughout the store, from the garden-themed displays in Saks’ Fifth Avenue windows to an in-store juice bar and towering vegetable sculptures featuring designs from the collection. In addition, digital content showcasing the collaboration will be featured on Saks.com and across both brands’ social media channels.
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“Jonathan Anderson is a visionary and a change maker, and Saks has been mesmerized by his innovative and boundary-pushing approach from the start of his journey at Loewe,” said Tracy Margolies, chief merchandising officer at Saks. “With this collaboration, we are delighted to celebrate Jonathan’s unique voice and remarkable creativity, and we look forward to bringing our customers inspiring fashion and experiences they can’t find anywhere else from one of the most iconic names in luxury.”
Anderson, creative director of Loewe, added, “It’s exciting to be working on a collaboration that echoes the craft and innovation of the Loewe fall/winter 2024 collections that is centered on two great, but very distinct American artists, Richard Hawkins and Albert York, as well as historic English ceramics. These collaborations are invigorating, encouraging us to look at what we do in new ways and reminding us to always be curious, and it’s brilliant to be able to celebrate the moment with Saks.”
For the partnership, Loewe provided a distinctive edit of women’s and men’s ready-to-wear and accessories from the fall 2024 collection, available only at Saks. The edit features five limited-edition styles of the Loewe Squeeze bag, with intricate beaded designs. More than 20,000 beads were hand-sewn onto each Squeeze bag using a caviar beading technique to achieve a 3D texture. The assortment includes ethereal floral print dresses and beaded women’s Camo biker boots inspired by the work of American painter York, as well as two new colorways of the Gala sandal. Men’s styles include an artful printed dress shirt, a hooded jacket and matching sweatpants and a striped sweater inspired by the work of American artist Hawkins, along with a new colorway of the Loewe Flow Runner sneaker.
The edit and additional styles from Loewe’s fall 2024 collection are available for purchase on Saks.com and at select Saks Fifth Avenue stores, including Atlanta, Beverly Hills and New York.
Now through Sept. 23, customers can view garden-themed visual installations at Saks’ flagship, inspired by the distinctive floral and vegetable motifs featured throughout the Loewe fall collection. In Saks’ Fifth Avenue windows, looks from the exclusive edit are presented against a backdrop of towering hand-painted vegetables surrounded by green beading. Inside the store, vegetable sculptures showcasing the collection are on the main floor housing handbags, leather goods and accessories, and on the third floor featuring women’s designer ready-to-wear.
On Friday and Saturday from 1 p.m to 5 p.m, the Loewe juice bar will be available while supplies last on Saks’ women’s shoe floor, 10022-SHOE, located on the eighth level of the store. The activation will offer complimentary fresh juices in cobranded Saks and Loewe biodegradable cups, and Issue 4 of the Loewe Magazine will be distributed to guests on a first-come, first-served basis.
Launch Gallery: Saks and Loewe Team Up for Exclusive Edit and Takeover
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