This Is How to Launch a New Wine
Sam Dangremond
150 attendees celebrated the launch at the Rainbow Room, on the 65th floor of 30 Rockefeller Plaza.
1 of 12
BFA
Esquire Executive Director of Editorial Michael Hainey, Brooke Cundiff, Yvonne Orteig, and Jay Fielden
2 of 12
BFA
Jamie Ritchie, worldwide head of Sotheby's Wine, conducted the live auction, which raised more than $250,000.
3 of 12
BFA
All the auction proceeds from the auction will be donated to Elephant Family.
4 of 12
The non-profit is committed to protecting Asian elephants and their habitats in India, Thailand, Indonesia (Sumatra), Malaysia (Borneo), Myanmar, and Cambodia.
A Balthazar of COS100 sold for $80,000.
5 of 12
Here, Ritchie and Cos d'Estournel's Dimitri Augenblick pose with the massive prize, which is equivalent to 16 standard 750-ml bottles.
The dinner featured Cos d'Estournel wine pairings going back to 1982.
6 of 12
BFA
Paddle8 co-founder Alexander Gilkes hosted along with Fielden, Paul Kasmin, and Waris Ahluwalia.
7 of 12
Gilkes was also one of Town & Country's top bachelors of 2018.
Here are a few more scenes from the night.
8 of 12
Mary Powys, Olivier Chantecaille, and Sylvie Chantecaille
Frank Giraud, Barbara Duthuit, Katherine Boulud, Daniel Boulud, and Jean-Luc Naret
9 of 12
BFA
Coralie Charriol Paul, Ruth Powys, Hank Lowenstein, and Mary Powys
10 of 12
BFA
Cory Perlson and Brianna Ehland
11 of 12
BFA
Sabrina Huls and Stephane de Baets
12 of 12
BFA
Bordeaux's Cos d’Estournel organized a dinner and charity auction at the Rainbow Room to debut its new release.