As a Latina Shopping Writer — Here's What's I'm Currently Obsessed With

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There’s a Latinx-owned brand for everything — you just have to know where to look.

As a Latina journalist, using my platform to empower my people is always objective number one. When shopping seasons come around each year, I'm left wondering what I can add to the conversation, especially as a writer whose 9-to-5 centers around product recommendations. Earlier this week, I had a mini epiphany: I should take advantage of this platform to share the products I love from Latinx-owned businesses.

Supporting the Latinx community stays on my to-do list year-round, so I'm already well-acquainted with many of the brands I have my eye on. Others surfaced as I strived to include a diverse selection of products in this article. The final list features makeup, hair care, clothing, and accessories that satisfy my hyper-specific (but likely relatable) needs. I'm confident you'll love what you see as much as I do.

Related:19 Latinx-Owned Beauty Brands to Shop and Support Now and Always

1. Rizos Curls Pink Detangling Flexi Brush

To shop: $16; ulta.com

I've been using Rizos Curls' line of shampoo, conditioner, and styling products for ages, and this brush is the one thing I haven't already purchased. It has eight rows of flexible bristles that move with your strands to prevent pulling and breakage, both of which are major issues for most people with curly hair. One reviewer said it's so effective, it can detangle a full head of hair in "less than 30 seconds." Another added that it's "very easy to sanitize," and the brand says it can even be used for DIY scalp massages in the shower.

2. Mumi Design Packing Cubes

To shop: $55; mumidesign.com

As someone who travels a considerable amount — both for work and for pleasure — I've had to become a packing expert. These cubes make organizing my suitcase and travel wardrobe easy, and I love the added peace of mind they provide as I can now automatically know where everything in. They all come in this solid grey base, but the trimming comes in eight colors and, for $10 each, you can personalize each cube.

3. Ceremonia Aceite de Moska Scalp Oil

To shop: $28; ceremonia.com

I'd defend Ceremonia's Guava Rescue and Repair Kit with my life. The Aceite de Moska oil is one of the brand's best-selling products, and I have a perpetually dry scalp, so I clearly need to try it. Founder and CEO Babba Rivera used a traditional Chilean hair remedy as inspiration for the formula, which contains skincare favorite meadowfoam seed oil (your scalp is skin, after all), moisturizing chia seed oil, and growth-promoting castor oil. One reviewer said the oil "saved" their scalp, while another praised its "amazing" scent. I might also need to grab the brand's ″miracle″ Masajeador scalp brush to help me rub it in.

4. Tata Harper Into the Forest Candle

To shop: $82; tataharperskincare.com

If there's one thing that's true about me is that I'm a fragrance snob. I like both smelling good myself and making the spaces I spend time in smell good, too. As such, I've tried hundreds of candles, and I must say, if you're going to spend money on just one, make it this one. Colombian beauty expert Tata Harper teamed up with Nette to create the most delicious and relaxing scent. Just one whiff of it will help you unwind as it transports your senses to an empty forest, thanks to its notes of pine, cypress, black pepper, clove, and firm balsam. Hurry though, it's limited edition.

5. Luna Sundara Handmade Palo Santo Bracelet

To shop: $19; amazon.com

According to Amazon, Peruvian entrepreneur Sandra Manay sources Luna Sundara's materials from the forests of Ecuador and northern Peru. She buys palo santo, the wood used for this handmade bracelet, directly from artisans and farmers, so it's a purchase I feel great about ethically. If you're new to palo santo, you should know the sweetly scented wood has played a role in curanderismo, an indigenous spiritual practice in Latin America, for centuries. Healers, or curanderos, use it to dispel negative energy and clear the air of evil spirits.

6. Farm Rio Multi Stitches Crochet Blouse

To shop: $215; farmrio.com

Farm Rio is my happy place, and with this puff-sleeved crochet top, I can take it with me anywhere. The Brazilian brand may not be cheap, but as a longtime owner of several pieces, I can comfortably say this will last me for years if I follow its care instructions.

7. Chillhouse Chill Tips False Nails in Wavy Baby

To shop: $16; target.com

Chillhouse is the coolest place in New York that I have yet to visit. Cyndi Ramirez-Fulton founded the cafe-spa destination in 2017, and it's reached global fame in the years since. These false nails are part of the brand's first line of products available at Target. There's no way I could achieve the squiggly style with my limited nail-painting skills, but the included non-toxic glue makes the press-ons a breeze to apply. The set comes with 24 nails in case of catastrophes, and since they're reusable, they're bound to pay for themselves multiple times over.

8. Parade Off the Grid Bundle

To shop: $78, yourparade.com

Lately, I've gone to bed dreaming about Parade's new pajamas. This three-piece bundle is playful and perfect for those OOO days. Colombian-American CEO Cami Téllez puts inclusivity at the forefront of her business model, with each bra and pair of undies available in sizes up to 3X. Plus, Parade's bundle options are less expensive than ordering each piece separately, entonces of course I'm going to buy my favorites this way.

9. Valdé Beauty Armor + Refillable Lip Set

To shop: $150; valdebeauty.com

Founder and Latinx immigrant Margarita Arriagada understands beauty and luxury. Through Valdé, she created a clean lipstick that's deeply pigmented and made without 50 ingredients regularly found in traditional formulas — achieving a high color payoff without unnecessary additives. The Armor + Lip Set is a beauty investment bound to reach cult status, and it's a gift every beauty lover in your life will love. Each tube of lipstick can be placed in a gold-dipped, zinc alloy case (or 'armor') encrusted with wings, and it can be engraved for a final opulent touch. Truly, what screams decadence more than that?

10. Luna Magic Desnuda Eyeshadow Palette

To shop: $16; target.com

I've been following Mabel and Shaira Frías of Luna Magic for years, so I was thrilled to learn that the vibrant makeup brand is now shoppable at Target. This palette of earth-toned eyeshadows is the fall makeup purchase of my dreams. A shimmery orange called 'sister' looks like it was extracted straight from a pumpkin spice latte, and the deep purple 'woman' shade has all the makings of a stunning smokey eye base. At $16 for nine colors, it's certainly on the affordable end of the beauty spectrum.

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