Kim Kardashian-West May Be Launching a New Home Brand

From House Beautiful

Kim Kardashian-West is expanding her lifestyle empire! The reality TV star, who currently has her own shapewear line, SKIMS, and cosmetics collection, KKW Beauty, is allegedly delving into new territory. According to documents obtained by E!, Kardashian-West recently trademarked a new brand for herself: KKW Home.

KKW Home is exactly what it sounds like—a home collection inspired by Kardashian-West herself. While the 39-year-old has yet to officially announce the line, the documents note that this new brand will include, but isn't limited to, "towels, shower curtains, textiles for home furnishings, comforters, aromatherapy diffusers, bath products, body sponges, bathroom candles, household containers for storing and organizing cosmetics."

Already, an Instagram and Twitter account exist under the handle @kkwhome, which could have been created in order to secure the username for the brand's future launch, although that is unknown.

This news comes after Kardashian-West reached billionaire status in July after her brand KKW Beauty signed a lucrative deal with makeup giant Coty. Not to mention, Kardashian-West often gives fans mini home tours via Instagram Stories, appearing to have adopted a newfound love for the home.

In terms of what this line will look like stylistically, details are still under wraps. Although, if it’s anything like the interiors of her Los Angeles home designed by Axel Vervoordt, you can expect a chic, minimalist style with a very neutral color palette. However, if we know Kardashian-West, she’s probably got a few fun surprises up her sleeves. Either way we’re excited!

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