Kate Spade New York and M&M’s Treat Gen Z to Candy Shell Handbags, 3D Peanut Package Crossbody Bags and More in New Collection
Kate Spade New York and M&M’s collaborated on a new, limited-edition collection of jewelry, accessories and handbags ahead of the forthcoming holiday season. Selections feature M&M’s signature colorful candy shell, with a fashionable twist for playful accessorizing courtesy of Kate Spade New York.
The iconic, vibrant chocolate treats are featured in chunky bracelets, elongate necklaces, dainty rings and more jewelry pieces. Other accessories include crossbody bags and key fobs to add an extra something-sweet to everyday attire and necessities.
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“The M&M’s brand has long been committed to bringing people together through colorful fun,” said Jane Hwang, M&M’s global general manager.
“Partnering with a brand like Kate Spade New York, known for joy, and everyday celebrations, is the perfect complement this holiday season. We hope the special collection will surprise and delight our fans as they rock their favorite brands in an iconic new way,” she said.
“Kate Spade New York has always been rooted in joy through personal style and self-expression, with products that deliver vibrant pops of color, playful patterns and dimensional textures,” said Charlotte Warshaw, vice president Americas wholesale, global licensing and collaborations for Kate Spade New York.
“This iconic collaboration with M&M’s delivers just that and does so in a way that puts front-and-center our Gen Z customer.”
The collection will be available on Friday in select M&M’s and Kate Spade New York stores, select department stores and on M&M’s and Kate Spade New York’s official websites.
This isn’t the first food-related collaboration Kate Spade New York has done in the last year. In June, the lifestyle brand collaborated with Heinz on a limited-edition series of totes, ready-to-wear T-shirts, footwear, keychains, phone cases and more inspired by ketchup.
Kate Spade New York x M&M’s Get Playful in Collection With Handbags, Jewelry and More [PHOTOS]
Launch Gallery: Kate Spade New York x M&M's Get Playful in Collection With Handbags, Jewelry and More [PHOTOS]
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