K11 Musea to Hold Phygital Peter Yee Exhibit During Art Basel Hong Kong
BETWEEN WORLDS: Adrian Cheng‘s flagship high-end retail complex K11 Musea plans to team up with Peter Yee, Oakley’s former vice president of design, on an exhibition spotlighting 25 years of his designs at Oakley during the upcoming Art Basel Hong Kong.
With his quarter-century career at Oakley, the American-Singaporean designer played a key role in shaping Oakley’s Zero collection, Eye Jacket, and Over the Top eyewear, and created more than 110 design patents for the outdoor brand. In 2021, Yee launched Peter Yee Design, a design consulting practice.
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Empowered by the 3D-based phygital platform Spin.Fashion, the exhibition, which will run from March 28 to April 28, will leverage web3 technologies, showing never-before-seen sketches, prototypes, and limited-edition eyewear and watches from the golden age of Oakley.
Lor Albrighi, founder and co-chief executive officer of Spin.Fashion, said Yee’s exhibition will be “a rare opportunity to shine the light on a true cultural treasure with global resonance across generations.”
Every item will be digitized with a digital twin paired with an NFC chip and authenticated on the blockchain with immersive augmented reality and virtual reality experiences on the Apple Vision Pro.
At the pop-up inside K11 Musea, visitors will be able to tap the NFC chips from the physical archive pieces with their phones to project the items in AR with an audio guide, and to virtually try on the pieces via an AR Mirror.
Visitors will also be able to immerse themselves in a holistic experience with a guided, mixed-reality interactive tour in the Apple Vision Pro.
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