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K-Pop Icon Rosé Is Skims’ “No. 1 Girl” in Playful Valentine’s Day Campaign — Here’s What’s Still Available to Shop

Erin Lassner

Fri, January 24, 2025 at 8:18 PM UTC

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Skims’ highly-anticipated Valentine’s Day Shop is back with Blackpink’s Rosé at the forefront. With well over 100 limited-edition styles across intimates, pajamas, loungewear, clothing and lingerie, the collection is filled with an assortment of thoughtfully designed basics and statement pieces for every body and occasion.

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The line is available to shop now on skims.com, released online at 9 a.m. PT on Jan. 23, and includes pieces for the whole family: women, men, kids, babies and pets.

shop the collection

As with all of Skims’ buzzy seasonal and limited-edition launches (think The North Face x Skims crossover), product started selling out within minutes of the drop.

Rosé’s Skims’ debut comes on the heels of Tate McRae’s 2024 holiday campaign and a year after Lana Del Rey’s Valentine’s Day shoot. The brand’s 2025 Valentine’s campaign embraces classic romance and flirtatious fun while modeling Skims’ newest styles and some of its most popular silhouettes in seasonal prints and colorways.

Skims Valentine's Day Shop 2025 Starring Rosé

“Valentine’s Day has always held a special place in my heart,” says the singer. “Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday. This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.”

“Every Skims campaign is designed to be iconic, and Rosé embodies that perfectly,” says Kim Kardashian, co-founder and chief creative officer. “Her elegance and energy are unmatched, she’s the ultimate Valentine for 2025. This collection is romantic, fun, and full of personality, and Rosé captured that beautifully.”

Below, check out a few standouts from the Valentine’s Day Shop that are still in stock, and see the full collection at skims.com. Prices range from $18 for underwear to $120 for sleep sets.