Jake Paul has a men's personal care brand now

YouTuber and professional boxer Jake Paul has secured another W in his career: A new men's personal care brand.

Paul announced his new brand, called W, on Wednesday. It features a range of body care products that will be sold at Walmart.

The initial launch includes deodorant, body wash and body spray. W will also release a face wash, two-in-one shampoo and conditioner, bar soap, hair gel and hair pomade.

Those products will be available "in the coming months," according to CNBC. The brand will also be available on Amazon "later this summer," according to a press release.

In a statement in a press release, Paul said he wanted "to create products for guys that will boost their confidence and smell amazing, but also don’t cost $20 for a stick of deodorant.”

The body wash, deodorant and body spray each costs less than $10.

Paul told CNBC that men's grooming is a "super underserved market."

“We saw this old and outdated category where the competitors have been on the shelves in the exact same way for the past 20 years,” Paul said. “We just believed we had a better vision, better product and could disrupt this entire space.”

The influencer has become a prolific boxer over the past few years and said that W came out of a need for "a product that could keep up with my lifestyle," according to a news release.

His much-anticipated fight against former heavyweight champion Mike Tyson was postponed from July 20 to Nov. 15 after Tyson experienced an ulcer flare-up in May. The fight, which will be held at the AT&T Stadium in Arlington, Texas, will be streamed live on Netflix.

This article was originally published on NBCNews.com