J Balvin Explores His Hometown in Jordan Brand Commercial

Before J Balvin was an international superstar, the Colombian musician was just another part of the culturally rich fabric of Medellín, Antioquia. Fast forward a few years, and Balvin is breaking record charts and glass ceilings.

Not only has Balvin been dubbed the "Prince of Reggaeton," but he is the first-ever Latinx artist to collaborate with Jordan Brand. The musical and sneaker icon has teamed up with Jumpman on several exciting Air Jordan collaborations, with more on the way.

In a recent commercial shoot, Balvin stepped out in his hometown and interacted with friends who proudly claim the record artist. We got a sneak peek from the behind-the-scenes at the homecoming thanks to photographer David Forehand.

During the shoot, Balvin showed off his third sneaker collection, which is inspired by the mesmerizing Medellín sunset, echoing his humble beginnings and deep-rooted ties to the community.

Given his first two sneakers sold out within minutes, his vibrant designs resonate not only with sneaker enthusiasts and fashion aficionados but also with his dedicated fan base around the globe.

Fans of Balvin's music and sneakers can expect more exciting news in the near future. In the meantime, we will have to enjoy these rare photographs of Balvin exploring his hometown. Stay tuned to Men's Journal Sneakers for daily footwear updates.

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