Indianapolis lands Indiana's 1st gorjana jewelry store at The Fashion Mall at Keystone
This story has been updated to clarify jewelry care instructions.
A national jewelry retailer is dipping the proverbial toe into Indiana waters, as the state's first gorjana store opened the doors at The Fashion Mall at Keystone on July 1.
The 1,375-square-foot store is among 75 gorjana outlets throughout the country, according to a release. The shop features the brand’s popular designs — including gold jewelry featuring diamonds, opals, sapphires and more.
“The Midwest has been an incredible home for us as we continue to bring our home of Laguna Beach across the country,” said company co-founder Gorjana Reidel. “Known for its rich culture and midwestern hospitality, we could not be more excited to help Indianapolis shoppers find their perfect summer layers.”
gorjana offers a growing collection of necklaces, bracelets, earrings, rings and more. Plus, in-store stylists help curate layered looks to express unique, personal styles and offer complimentary gift wrapping on every purchase.
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Here's what to know about gorjana:
Who is gorjana owned by?
The jewelry store is owned and founded by Gorjana and Jason Reidel, according to gorjana.com.
The couple had humble beginnings from their apartment floor in Laguna Beach, Calif. Driving a collective 50,000 miles in their first year, the duo hit the road with samples and began selling the first collection.
How long does gorjana jewelry last? What materials are used?
The jewelry store offers a list of materials used and how long each item might last at gorjana.com. Here's the list from the website:
Gold plated: 18k gold plating imparts a beautiful, luxurious appearance to brass jewelry. The thin layer of gold enhances the overall look, giving it a warm, radiant hue of gold that adds a touch of elegance and sophistication to any outfit. For further durability, the gold plated jewelry is protected with an anti-tarnish barrier. With proper care, gold plated jewelry will remain beautiful and wearable for an extended period of time.
Silver plated: 925 silver gold plating gives a radiant, high-shine appearance to brass jewelry. For further durability, the silver plated jewelry is protected with an anti-tarnish barrier. With proper care, silver plated jewelry will remain beautiful and wearable for an extended period of time.
Rose gold plated: 18k rose gold plating enhances the overall look of brass jewelry, giving it a rich, blush-toned hue that adds a touch of femininity to any outfit. For further durability, the rose gold plated jewelry is protected with an anti-tarnish barrier. With proper care, rose gold plated jewelry will remain beautiful and wearable for an extended period of time.
Gold Vermeil: 18k gold vermeil plating over sterling silver combines the luxury of gold with the durability of sterling silver. The addition of the thick gold layer further enhances the longevity of each piece, and the rich, warm tone of gold complements various skin tones while adding sophistication to any outfit.
Sterling Silver: Sterling silver is renowned for its strength and durability. Offering a radiant, high-shine, this cool-toned metal is a timeless addition to any jewelry box.
Rhodium plated: An alternative to silver, rhodium plating gives a highly reflective, silver colored appearance to brass jewelry. With proper care, rhodium plated jewelry will remain beautiful and shining for an extended period of time.
14k Solid Gold: A precious metal, 14k solid gold combines beauty and durability, making it an excellent choice for those seeking high-quality and long-lasting jewelry. With proper care, 14k solid gold jewelry will not oxidize or discolor, therefore remaining beautiful and wearable for life.
18k Solid Gold: A precious metal, 18k solid gold combines beauty and durability, making it an excellent choice for those seeking high-quality and long-lasting jewelry. With proper care, 18k solid gold jewelry will not oxidize or discolor, therefore remaining beautiful and wearable for life.
14k Solid White Gold: A precious metal with a cooler tone, 14k solid white gold combines beauty and durability, making it an excellent choice for those seeking high-quality and long-lasting jewelry. With proper care, 14k solid white gold jewelry will not oxidize or discolor, therefore remaining beautiful and wearable for life.
Is gorjana nice jewelry?
A review by Stephanie at iconicjewelry.com had this to say about the product:
"If you’re on the hunt for good-looking gold jewelry that won’t break the bank then Gorjana could be just what you’re looking for. The quality of the craftsmanship, unique array of designs, and affordable prices all make the brand worthy of its reputation as a top jewelry store.
"For all its highs, Gorjana also has its low points. Some of its pieces are too delicate for daily wear (despite being advertised as such) and its gold-plated jewelry will never be as valuable as jewelry made from precious metals. However, these drawbacks are largely outweighed by their reasonably priced products and excellent return and repair policies.
"Overall, Gorjana is well worth checking out if you’re looking for a reputable brand that sells good quality gold-plated jewelry that you can wear every day."
Read the entire review at www.iconicjewelry.com.
Can you shower in gorjana fine jewelry?
Yes, the store's solid silver and gold jewelry is "made to be lived in" and can be worn in water or while showering. However, customers should avoid contact between their plated jewelry and water, cleaning agents, beauty products and anything containing derivatives of alcohol, according to gorjana.com. The website suggests removing plated jewelry prior to exercise, washing your hands or swimming.
Chris Sims is a digital content producer for Midwest Connect Gannett. Follow him on Twitter: @ChrisFSims.
This article originally appeared on Journal Star: gorjana jewelry opens 1st Indiana store at The Fashion Mall at Keystone
