The First Mercedes-Benz-Branded Tower in the U.S. Is Coming to Miami

Two months after Mercedes-Benz unveiled its inaugural real estate venture in Dubai, the marque is expanding its branded residence footprint to the United States.

The German automaker has teamed up with JDS Development Groups to build Mercedez-Benz Places, a 67-story mixed-use tower at 1 Southside Park in Miami’s bustling Brickell neighborhood. Altogether, the forthcoming complex will span more than 2.5 million square feet and comprise a whopping 791 private homes. Prices for the units will start at $550,000 for studios and max out at $4 million for a three-bedroom spread. Details on the building’s penthouses will be released at a later date.

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In addition to the condo residences, the eye-catching development will include 200,000 square feet of office space, top-of-the-line health and wellness facilities, a 174-key hotel, retail shops, and on-site parking. Designed by renowned urban landscape designers Field Operations, who are best known for their work on the Highline in New York and the Underline in Miami, Mercedez-Benz Places will also include the largest green area in Brickell.

“It is a privilege to work with Mercedes-Benz and move beyond a traditional residential building to create a new community for the future,” Michael Stern, founder and CEO of JDS Development Group, said in a press statement. “Underpinned by sustainable building methods and design, Mercedes-Benz Places in Miami will create a legacy not just for Brickell but for Florida as a whole.”

In terms of the overall look, the Mercedes-Benz aesthetic will be integrated throughout the building. More specifically, the luxury carmaker said the cube-like structure will incorporate the company’s “sensual purity” design philosophy and embrace free-flowing lines and lots of shimmering silver tones.

“Our branded real-estate venture in Miami embodies the strategy behind Mercedes-Benz Places,” added Eva Wiese, head of Mercedes-Benz customer solutions GmbH. “We want to develop exclusive residences with our partner that are undeniably Mercedes-Benz and create a new mode of urban living with vibrant communities. Ultimately, we want to create places to come home to in a location worth living in.”

Construction on the innovative high-rise has already started, and move-ins are slated for 2027. Real estate broker and former Million Dollar Listing New York star, Ryan Serhant, will be leading the sales.

Click here to see all the photos of Mercedes-Benz Places.  

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