Fenty Skin Is On Its Way — Here's Everything We Know So Far
The rumors are true. Fenty Skin is coming for your beauty cabinet! After dabbling into skincare with lip balm, lip scrub, and blotting paper, Rihanna announced in the latest issue of British Vogue that she is diving into the skincare game with Fenty Skin―with a launch sooner than you think. Today, we know the official date. Fenty Skin will launch on July 31 exclusively at FentySkin.com! The news was announced on the brand's new Instagram page.
Sign up on the brand's website for early access to news around the upcoming launch with the iconic tagline "The New Culture of Skincare."
A post shared by FENTY SKIN (@fentyskin) on Jul 14, 2020 at 1:56pm PDT
“Skincare, it’s the truth. It either works or it doesn’t. There’s nowhere to hide," RiRi told British Vogue.
Rihanna's announcement confirms the speculation that the sister brand was in the works after a trademark with the name was filed in March 2019 with the United States Trademark and Patent Office, as reported by Page Six.
According to the trademark, Fenty Skin will cover, “medicated and non-medicated skin care preparations and soaps, body care kits comprising non-medicated body care preparations, and skincare product accessories.” It will not include “color cosmetics, perfume, and other fragrance-only products.”
Although there is not an official launch date for Fenty Skin, we do have an idea of the first products that will drop. The brand trademarked names for five non-medicated skin preparations in September 2019 and earlier this month. All with the signature clever Fenty Beauty product names.
Buff Ryder
Instant Reset
Fat Water
Flash Nap
Hydra Vizor
'Fenty Skin' has already 5 trademark applications. All products are registered under “skin care preparations”. The latest application filed is for "BUFF RYDER". ?
- Buff Ryder
- Instant Reset
- Fat Water
- Flash Nap
- Hydra Vizor (sunscreen preparations) pic.twitter.com/IKGxp86C1f— Rihanna News (@TeamOfRihanna) June 13, 2020
When Fenty Beauty launched back in 2017, it changed the game with 40 foundation shades soon becoming the industry gold standard. Rihanna's beauty line has always championed inclusivity and diversity, so we can only expect the skincare launch to do the same. The only question remains is: What product will you cop first?
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