My Favorite Hair Mask for Damaged Hair Is Launching at Sephora
Elizabeth Denton
Not to be dramatic or anything but I’m on a bit of a hair journey. After being blonde for a decade, and bleach-and-tone for the last few years, I sustained some serious breakage. I’ve since gone close to my natural brunette, but I’m still rehabbing my strands. Virtue haircare’s Sephora launch couldn’t come at a better time. Its line of shampoo, conditioner, masks, leave-in treatments, dry shampoo and hairspray is super-popular for all hair types. But those with dry, damaged or color-treated hair (like me) are especially obsessed. Here’s why.
Virtue launched in 2017 by making a splash with its innovative protein technology. The company calls it Alpha Keratin 60ku or “the purest form” of the
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