Fair Harbor Creates Swimwear, Sportswear for ‘White Lotus’ Third Season
Count Fair Harbor as among the companies partnering with the Emmy Award-winning “The White Lotus” series.
To commemorate the kickoff of the third season on Sunday, the sustainable swimwear brand has created a limited-edition men’s and women’s capsule inspired by the HBO original series.
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The collection, for men and women, features 16 pieces of swimwear and casual sportswear inspired by the island of Koh Samui in Thailand, the tropical destination that will be featured in the show. The Fair Harbor x White Lotus collection includes retro-inspired printed swimwear as well as camp shirts, sweater-shirts, dresses and a sarong.
Each piece was crafted from eco-friendly materials such as recycled plastic bottles, organic cotton and Lenzing Ecovero wood fibers. Retail prices will range from $64 for a Cabana bikini bottom or an Oceanside top, to $80 for the Bayberry trunk, $112 for the Marina camp shirt, and $128 for the Avalon dress.
To promote the launch, Fair Harbor traveled to the Four Seasons Resort Koh Samui in Thailand with French photographer Paloma Saint Leger for a photo shoot. The resort will be featured in the series this season as well.
The Fair Harbor x White Lotus collection will be available for pre-order on the Fair Harbor e-commerce site on Thursday. It will also be available at Nordstrom. Orders from the Fair Harbor site will begin shipping on Feb. 20.
Fair Harbor was launched in 2014 by siblings Jake and Caroline Danehy and is inspired by their love of the outdoors and their summers spent on Fire Island, N.Y. A certified B Corp., the company has transformed over 37 million recycled plastic bottles into apparel fabrics over the past 10-plus years.
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