EXCLUSIVE: Puma Teams Up With Palomo Spain for Surf-inspired Capsule Collection
SURF’S UP: It’s time to dive into summer for Puma, which has teamed up with Palomo Spain for a surf-inspired capsule collection launching on Saturday.
Including ready-to-wear, footwear and accessories, the line is about “the idea of a dream summer,” said Alejandro Gómez Palomo, the founder and creative director behind the Spanish brand.
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The figure of “sexy, slightly older surfer and skater boys” the designer remembers from his young days at the beach in Tarifa, a well-known destination for wind sports in southern Spain, inspired him to “identify and create a new idea of a surfer or street skater, looking from the prism of [his] own little universe.”
Gómez Palomo named Bruce Brown’s documentary “The Endless Summer” and Stacy Peralta’s “Dogtown and Z-Boys” as visual references for a gender-fluid lineup that includes filmy mesh T-shirts that resemble rash guards, T-shirts emblazoned with dreamy prints and baggy trousers that can unzip into board shorts.
A palette of soft pinks, blues and greens further evoked the surf culture of the 1960s and ‘70s, as well as the laid-back vibe that crystalized in the 2000s.
“Surf culture was an angle Puma had never really taken on before. Filtered through Palomo Spain’s gentle, couture-inspired lens, it immediately took on an exciting, innovative perspective. It just made so much sense,” Nils Moersch, Puma’s apparel global creative director, said in a statement.
This is the second collaboration for the Spanish designer and Puma, following a soccer-inspired capsule collection that took its cues from ’70s soccer stars and their glamorous off-field lives for a retro take on team sports gear.
The capsule will be available from Saturday on Puma and Palomo Spain’s e-commerce platforms as well as selected Puma stores and retailers worldwide. It will retail between 45 euros for a reversible printed bucket hat and 225 euros for a lightweight blouson. The “Slipstream Lo” sneaker and the matching slip-on version will be priced at 150 euros and 140 euros, respectively.
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