EXCLUSIVE: Nicholas Hoult, Alice Pagani Front Emporio Armani Scent Masterbrand
Click here to read the full article.
TAKE TWO: Actors Nicholas Hoult and Alice Pagani are the new faces of Emporio Armani fragrances, fronting the scents Stronger With You Freeze for him and In Love With You Freeze for her.
The perfumes are part of a franchise begun in 2017 with the launch of the Stronger With You and Because It’s You iterations. Stronger With You last year almost reached the top-10 of men’s fragrances in Europe, according to an Armani spokesman at L’Oréal, the brand’s perfume and beauty license.
More from WWD
Bold, Graphic Eyes Rule at Giorgio Armani Pre-Fall 2020 Show
Giorgio Armani Unveils High Jewelry Collection, Accessories Exhibition
Hoult is a British actor who has featured in the “X-Men” movies and “The Favourite.” His upcoming film projects include Taylor Sheridan’s “Those Who Wish Me Dead” and Hulu’s series “The Great.”
Pagani is an Italian actress who stars in the Netflix series “Baby” and features in the movie “Loro.” Last year, she also appeared with John Travolta and Morgan Freeman in “The Poison Rose.”
Fabien Constant directed and Damon Baker lensed the scents’ Together Stronger campaign, which is set to the soundtrack “Powerful,” by Major Lazer, featuring Ellie Goulding and Tarrus Riley.
The new ad — meant to channel the power of love — is to go live on Emporio Armani’s social media platforms starting Jan. 7 and appear in other media beginning Feb. 1, when the scents launch everywhere but Italy. There, they hit counters this week.
Best of WWD
Sign up for WWD's Newsletter. For the latest news, follow us on Twitter, Facebook, and Instagram.
