EXCLUSIVE: Kourtney Kardashian Barker Talks Lemme’s Recent Target Launch Ahead of Celebratory Star-studded Brunch
Today, Kourtney Kardashian Barker celebrated her wellness brand Lemme‘s recent Target launch with a star-studded brunch.
Kardashian Barker’s family and close friends attended, including Kris Jenner, Khloé Kardashian, Phil Riportella, Stephanie Suganami, Malika Haqq and Lemme business partner Simon Huck.
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Lemme, which is also available at Ulta Beauty, launched at the mass retailer in January with four stock keeping units: Lemme Glow, $30; Lemme Purr, $30; Lemme Chill, $30, and Lemme Debloat, $30. The brand launched ahead of Target’s announcement that it would add 1,000 wellness products to its assortment this year.
“When our team was like, ‘Let’s celebrate having Lemme at Target,’ they proposed really cute restaurants and I was like, ‘Oh no, we have to have breakfast at Target,'” she said with a laugh. “No one’s ever had a breakfast at Target.…Just to be able to go sit in the middle of Target with a long dining table with my closest friends and family is so fun.”
Ahead of the brunch, Kardashian Barker shared more on Lemme and its recent Target launch exclusively with WWD.
“Target has exceeded all of our expectations. Early on, we had so many stock-outs due to the overwhelming demand,” she said. “It was such a learning experience as far as how much we need to keep in stock and what people are excited about.”
According to Kardashian Barker, Target shoppers are opting for multiple Lemme products per trip, a trend the team has also experienced on the brand’s direct-to-consumer site.
“For many people, gummy vitamins are the beginning of their wellness journey, so we know they’re curious to try more than one,” she said.
Like her customers, Kardashian Barker is also a fan of gummy vitamins and said she takes them as a sweet treat after lunch and dinner.
While Lemme has built up a portfolio of supplements — capsules, tinctures, gummies — for an array of use cases including bloating, sleep and metabolism, Kardashian Barker is most excited by women’s health and ingestible beauty going forward, she said.
“I love to think about things, too, that I’m interested in or that I know that people are interested in. We created Lemme Mama when I found out that I was pregnant,” she said, adding that Lemme Mama has been her holy grail during pregnancy and now postpartum. Kardashian Barker and her husband Travis Barker, who has several wellness ventures of his own, welcomed their first child in November.
As far as Lemme newness, Kardashian Barker said there are several launches in the pipeline over the next few months, but was tightlipped on sharing details.
“We have an innovative launch in July that I’m so excited about that no one will see coming,” she said. “It’s top secret, but it’s been in the works for over three years.”
