EXCLUSIVE: The 2025 ANDAM Jury Is All About the French Touch
PARIS — The jury of this year’s ANDAM Fashion Awards will have that French je ne sais quoi.
“Thanks to the mentors of this edition, the 2025 ANDAM jury brings together a French touch emblematic of our culture, each of its members having grown and created links with cultural sectors with a porosity with fashion,” said Nathalie Dufour, founder and managing director of the prize, which is now on its 36th edition.
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Pascal Morand, executive president of the Fédération de la Haute Couture et de la Mode, Sarah Andelman and fashion documentary director Lo?c Prigent are among the 11 guest members under 2025 jury president Sidney Toledano.
Alongside them to determine winners among the 2025 candidates are multihypenate actress and author Lou Doillon; Lucky Love, the singer who performed at the opening ceremony for the 2024 Paris Paralympic Games; musical artist Eddy de Pretto; art gallery founder Emmanuel Perrotin, and model, actress and entrepreneur Liya Kebede.
Rounding out the group are creative consultant Carlos Nazario; writer and fashion critic Sophie Fontanel, and Beka Gvishiani, who’s behind the Stylenotcom Instagram account.
“We surrounded ourselves with ‘insiders,’ actors [of the industry] passionate about emerging fashion design [who] are conscious of its reality and the challenges young brands must face to bloom,” Dufour said.
The arrival of Ami among the sponsors of the awards starting this year should be “an incredibly encouraging sign” for the winners, Dufour added.
Ami founder and creative director Alexandre Mattiussi won the grand prize in 2013. The business has since topped 300 million euros in sales in 2023 and boasts some 76 stores worldwide, with another 700 points of sale in more than 100 countries.
The guest jurors will sit alongside permanent members composed of executives from most sponsors.
Finalists for 2025 are slated to be revealed at the end of May, and the prize ceremony is scheduled for June 30.
Five companies will receive a share of the overall 700,000-euro endowment, with the winner of the grand prize taking a 300,000-euro purse, and the runner-up 100,000 euros. Other awardees will include an accessories label and an ecological-focused tech startup in the fashion sector.
Mattiussi will mentor the winner of the Pierre Bergé prize, while the winners of the Grand Prize and Special Prize will be mentored by Toledano, a founding member of ANDAM who is the former chief executive officer of LVMH Fashion Group and Dior.
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