Dominique Temple Launches London-based Consulting Agency, DT Consulting
SHIFTING GEARS: The big luxury slowdown is witnessing the switching of lanes, specifically in how brands communicate their stories and products. It’s no longer about sitting under the umbrella of a storied PR agency, but rather under a steady and firm hand.
In London alone, the city is brewing with new and creative approaches to PR.
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Dominique Temple, a former beauty editor who made the jump into the world of public relations, is shifting gears once again with the launch of DT Consulting, a London-based consulting agency that specializes in beauty, lifestyle and luxury.
The agency will offer a collection of services from multichannel communications; special projects; influencer and key opinion leader strategy; retail and product storytelling to sustainable and charitable partnerships and initiatives.
In her portfolio, Temple will be working closely with Hailey Bieber’s beauty brand Rhode’s European and U.K. markets; celebrity facialist Melanie Grant, and personal shopping platform Luminaire’s strategic proposals that help drive extremely important customers, otherwise known as EICs.
“All of the brands that I’m starting with sit on the intersection of fashion, beauty, culture and creativity. I love the idea of community around a brand because it’s intimate,” she said in an interview.
She was previously chief strategy officer at beauty communications consultancy agency Clare Goodwin Consultancy and prior to that, a beauty editor at The Daily Telegraph and Glamour magazine.
At CGC, she moved to New York City to kick-start the business’ operations in the U.S., overseeing Rose Inc., a biotech company founded by Rosie Huntington-Whiteley in partnership with Amyris and Stella by Stella McCartney.
“I’ve always dreamed of having my own business — I loved the idea of bigger brand building and the power of being on the brand side,” she explained, mentioning that her role as a former journalist has equipped her with the right tools to advise clients and to find the hook without dabbling in gray areas.
“Experience is such an important part of a brand’s success and DNA. It’s really about creating the right events and taking customers, influencers and journalists on a journey,” she added.
Temple pointed out that since coming out of lockdown, many brands that she’s worked with are pivoting their strategies into super serving their customer and weaving a tight-knit community.
“Now in PR we work so much more holistically with the retail, marketing and branding teams of a brand to make sure we’re strategically aligned to drive commercial value,” she added.
DT Consulting has been self-funded and is located in London’s Sloane Street.
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