Dior Relocates Its Boutique Within Dallas’ Highland Park Village to 15,000-square-foot Location
Christian Dior has relocated its Dallas Highland Park boutique to a new 15,000-square-foot location. The sprawling two-level store will house all Dior universes, including men’s, which will be featured. Next year, it will also unveil Café Dior on the second floor, a similar concept to certain Dior cafés that have opened internationally.
The store, at 58 Highland Park Village, features all women’s and men’s categories: Ready-to-wear, leather goods, small leather goods, accessories, and shoes. In addition, the shop highlights fine jewelry, timepieces, Dior Maison and La Collection Privée Christian Dior Fragrance. Dior’s previous 3,742-square-foot location, which will be taken over by Miu Miu, was at 12 Highland Park Village and didn’t offer menswear.
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The new two-story Dior space, the largest at the center, was formerly occupied by Ralph Lauren, which has relocated temporarily within Highland Park Village, according to Stephen Summers, co-owner of Highland Park Village.
Today, Dior has 38 freestanding stores throughout the U.S.
The Dallas store has opened with the cruise 2025 women’s collection designed by Maria Grazia Chiuri. Men’s features the spring 2025 collection designed by Kim Jones.
Dallas’ Highland Park Village, which has an open-air setting, features Spanish architecture accented by red tile roofs, sweeping door arches and an ornate foundation. The shopping center houses such luxury retailers as Chanel, Fendi, Celine, Hermès, Ralph Lauren, Carolina Herrera, Tom Ford, Valentino, Jimmy Choo, and Brunello Cuccinelli. Dior’s neighbors at the center are Ford, Cartier, Audemars Piguet and Peter Millar.
The new Dior store’s interior is inspired by the architectural concept designed by Peter Marino for Dior’s 30 Montaigne flagship location in Paris, but Marino didn’t design this particular Dallas location. With entrances for women’s and men’s, the Dallas boutique spans two floors. On the ground floor is the women’s universe where ready-to-wear and shoes, along with a dedicated area for leather goods and accessories, are featured. Traditional Versailles parquet wooden floors lend a graphic element to the boutique and complement the creamy white and pale gold color palette. The shop also spotlights selected furniture and textured rugs that bring a contrast to the space.
La Collection Privée Christian Dior Fragrance counter is situated within the women’s shoe space. Also on the ground floor and making its debut at Highland Park Village is the men’s universe. The men’s space showcases a blend of off-white walls and golden oak floors, with navy blue and gray furniture.
An oil-on-canvas painting, “River Flowers 2024” by multidisciplinary artist Trevor Shimizu, can be found in the men’s shoe area.
Between the men’s ready-to-wear and shoes is a niche of Dior Maison with a curated selection of pieces from the permanent collections including Lily of the Valley, Toile de Jouy, Cannage Montaigne, among others.
On the second floor is featured “Animal Cognition,” an oil-on-canvas painting by artist Terrell James.
Adjacent to the elevator on the second floor is the Fine Jewelry and Timepieces salon, with a selection of pieces from collections including Rose des Vents, My Dior, La Rose Dior, La D de Dior, among others. Also situated on the second floor is a private VIP salon, offering a bespoke client experience. The walls are adorned in pink toile de Jouy wallpaper and two art pieces by Violet Denisson.
The new café will be most similar to Restaurant Monsieur Dior at the 30 Montaigne flagship in Paris.
Dior opened its earlier full-line women’s boutique in Highland Park Village in 2013 that carried RTW, handbags, shoes, fine jewelry and watches. The French luxury house also had a short-lived unit there from 1998 to 2003.
Summers told WWD, “I’m incredibly excited, and Dior is an incredibly important partner. We’re very proud to be partnering with them, and it’s a gorgeous boutique.” He noted that previously brands wanted a small footprint in Dallas and Highland Park, but business has gotten so robust “that it’s become a market for flagship boutiques.”
He added that Dallas has changed as a market, and with so many people relocating to Texas and South Florida since COVID-19, “volumes [at the stores] have gotten incredibly strong with brands doing six to seven times more than they did before COVID.”
The city of Dallas and Dior have a long history: Stanley Marcus gave Christian Dior himself the Neiman Marcus Award for Distinguished Service in the Field of Fashion in 1947 — the year the designer started in business.
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