Cotopaxi's Most Famous Jacket 'Feels Like a Warm Hug' and Is Nearly $90 Off

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REI's recent winter sale has produced some too-good-to-be-true discounts on anything from bestselling trail pants to $42 hiking boots, but men's jackets, by far, have been the star of the show. REI is currently offering up to 40% off jackets from The North Face, Patagonia, and Columbia, among others, but one of the hottest deals to score is on an aptly-named Cotopaxi jacket.

The Cotopaxi Fuego Hooded Down Jacket is on sale at REI for $206—a 30% discount on the original price of $295. This jacket has earned more than 700 five-star ratings and is a continuous bestseller among the 600-plus men's jackets on the site. It's currently available in six vibrant colors in sizes small through 3XL. While the sale price is far from a bargain, there's a reason so many shoppers are obsessed with this jacket.

Cotopaxi Fuego Hooded Down Jacket in Burgundy Stripes, $206 (was $295) at REI

Equal parts retro and modern, this colorful Cotopaxi down puffer jacket is an easy go-to for winter or shoulder season. It's made from a very lightweight ripstop nylon that's been treated with a durable water-repellent (DWR) coating to effectively slick moisture. It offers even more protection and warmth thanks to an elasticized hood and cuffs as well as an adjustable cord that runs along the hemline. Other standout features include zippered hand pockets, interior stash pockets, and its ability to pack into itself for easy storage.

What's most special about this jacket is how the down is procured. In partnership with Allied Feather + Down, Cotopaxi is able to select goose and duck down that's ethically sourced as a byproduct of the food industry. In doing so, it's able to offer a higher-quality, longer-lasting product with minimal environmental impact.

Cotopaxi Fuego Hooded Down Jacket in Maritime/Sunset, $206 (was $295) at REI

While the brand's commitment to sustainability and ethics brings shoppers in, it's the product's performance that makes them stay. Shoppers love this jacket because it's warm enough for a range of seasons, fits like a glove, and offers a truly unique look among an ocean of boring jackets. "Light, comfortable, and warm," as one shopper put it. "Colors are retro and remind me of my childhood. Perfect fit for under my ski jacket and stylish when I take the ski jacket off."

Some shoppers rely on this jacket for protection in sub-zero temperatures. One shopper from Minnesota said they chose this as their daily winter jacket specifically because of the high down-fill content. "I've been wearing it during our cold snap of -4 degrees or so," they said. "Even though I have a single light wool sweater on beneath, I've never felt cold… It seriously feels like a magic trick how warm I get while wearing it." Another shopper echoed this, simply saying it "feels like a warm hug."

While it's not the most heavily discounted jacket during REI's winter sale, the Cotopaxi Fuego Hooded Down Jacket might offer the most value in terms of what you actually get. Close to $90 off, it's a jacket worth owning, and one you'll be able to rely on for years. Some sizes have started selling out and we suspect more will follow. So if you're looking for the ideal down puffer jacket, one that makes a great travel companion that's durable enough for the morning commute, pick one of these up while they're still in stock.