Chip and Jo's Target Collaboration Hits Stores TODAY!
UPDATED: October, 11, 2017 at 12:48 p.m. EST
Nearly a month after Chip and Joanna Gaines made Americans' hearts sing with happiness at the launch of their Target line, they've blessed us with a sneak peek at the entire collection. You can't purchase any of the 300-some pieces of kitchenware or home decor (there are holiday jammies, too!) until November 5, but here are ten of the products we're most excited to buy.
Enamel Pot
BUY NOW: Cocoa Pot With Acacia Finish, $35; Target.com
Jo calls this a hot cocoa pot, but decanting your coffee into it is a good idea, too. The wood base acts as a built-in trivet.
Plaid Placemat
BUY NOW: Woven Plaid Placemat, $5; Target.com
Nothing says I don't live in the wilderness, but I wish I did like a green and black checkered placemat.
Box Candle Holder
BUY NOW: Glass And Metal Taper Candle Holder, $23; Target.com
This centerpiece holds four tapers, plus the glass and brass sides open up so you can show off holiday trimmings or tchotchkes inside.
Cookie Cutter
BUY NOW: Stainless Steel Hammer Cookie Cutter, $1; Target.com
Chip's hammer challenge - when he threw the tool in the air and caught it in his utility belt - went viral earlier this year, and this cookie cutter lets you master it in a far less dangerous and more delicious way: by tossing hammer-shaped treats up high ... and into your mouth.
Pot Holders
BUY NOW: House Print Pot Holders, $6 for set of two; Target.com
If you can't get Chip and Jo to design your house, this house print pot holder is a decent consolation prize.
Metallic Charger
BUY NOW: Galvanized Charger With Gold Welding, $10; Target.com
This gold-rimmed charger seems more glam than the Gaines duo's usual style - until you see it's actually made from galvanized steel, not shimmery silver.
Spoon Rest
BUY NOW: Stoneware Spoon Rest, $3; Target.com
If you're decorating like Jo, you can't neglect any opportunity to add personality to the utilitarian: Enter, this adorable stoneware spoon rest.
Place Cards
BUY NOW: Blank Place Cards, $3 for set of 12; Target.com
These x-embossed cards strike the perfect balance between overly designed and too plain.
Measuring Cup
BUY NOW: Measuring Pitcher, $10; Target.com
You know that plastic cup that's so faded you can hardly see whether you're pouring out half a cup of milk or a third? It's time to retire that in favor of something classier, like this minimalist glass pitcher.
Dessert Plate
BUY NOW: Stoneware Dessert Plate, $5; Target.com
The uneven shape keeps this plate from looking too precious - because the pie you're about to serve on it certainly didn't come out perfectly either.
ORIGINAL POST: September 12, 2017 at 6:03 p.m. EST
The Gaines duo is no stranger to launching product lines and Target's no stranger to working on collaborations with designers, but the two big names just teamed up on something neither has ever done before. In a post on his Instagram, Chip announced that come November 5, you'll be able to find Magnolia decor in Targets across the country and online. It's the first time the store has paired with another retailer and the first time the Gaineses have designed exclusive products for a line other than Magnolia.
A post shared by Chip Gaines (@chipgaines) on Sep 12, 2017 at 1:32pm PDT
It's called Hearth & Hand with Magnolia, and Chip says Jo's calling the look "modern farmhouse." They're remaining mum on exactly what products look like for now, but there are going to be more than 300 to ogle: tabletop pieces, home décor, and gifts. And in true Target fashion, most items will ring up under $30.
But here's the sweetest part: A year after the Gaineses created the Magnolia Foundation - a charity to help communities and families in need - they're using the Target line to trick out some new spaces for deserving people. Jo has been busy designing a dining room at Target House, which serves families whose kids are being treated at St. Jude Children's Research Hospital in Memphis.
A post shared by Laura Bumbala (@laurabumbala) on Sep 12, 2017 at 1:37pm PDT
Until more details are revealed, we'll just be here stalking the #hearthandhand hashtag. One Target team member posted a snapshot of the presentation Chip and Jo gave at the store's headquarters. Let's hope more sneaky shots are on their way.
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