Bloomingdale’s Accused of Body-Shaming With Store Sign

A woman recently stopped by the Bloomingdale’s flagship store on Lexington Avenue in New York City to get some Nespresso when a mannequin holding a sign that read, “My mind says pancakes but my bikini says JUICE!” caught her attention.

Lizzie Fournier snapped a photo of the controversial sign next to the juicers on the eighth floor and posted it to Twitter. “Hey @Bloomingdales how about in 2017 we don’t body shame/let women eat what they like? P.S. If your bikini speaks to you pls seek help,” she added alongside the image.

Some might perceive the sign as subtly suggesting to shoppers that they stick to juice instead of fattening foods like pancakes. Bloomingdale’s has since removed the sign from its store and offered the following explanation.

“This poster was in no way intended to offend anyone; it is displayed with juicers in our housewares department and was meant to play off how many of us feel in January after overindulging throughout the holiday season. Our top priority is always customer satisfaction so we have removed the sign,” a Bloomingdale’s spokesperson said.

This isn’t the first time Bloomingdale’s has produced controversial materials. Last year, the retailer landed in hot water after one of its holiday advertisements — which read, “Spike your best friend’s egg nog when they’re not looking” — was accused of encouraging date rape. The ad sparked major backlash across social media. Bloomingdale’s later apologized for the catalog ad, chalking it up to an “error in judgment.”

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