Fendi Embraces Duality In Its Latest Campaign

Despite what 2020 has brought us, fashion designers are promising us the same level of imagination and star power as always. The fall-winter 2020 campaigns have arrived, casting a stoic John Waters in Saint Laurent, Gigi Hadid for Prada, and Bella Hadid for Burberry. Fendi took it one step further, giving Chloe x Halle complete creative control to conceptualize their own Peekaboo shoot and video. Coach enlisted Jennifer Lopez, her mother Guadelupe, and children Emme and Max Mu?iz for a family-focused shoot. And, in addition to Prada tapping Yara Shahidi for its new Linea Rossa campaign, the Italian house is also debuting a new sustainable fabric, Extreme-Tex textile, made from recycled polyester.

Click through to see all the season's best campaigns, here.