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Ready for a 'pink girl summer?' Shop the 8 best 'Barbie' collaborations before the movie premieres
Greta Gerwig's Barbie is, without a doubt, one of the most highly anticipated movies of the year. As its July 21 release approaches, the film's promotional efforts have been unlike any we've seen in a while — and most of it doesn't even include the star-studded cast.
The Margot Robbie-led film's promos have been so extravagant that there's even been a pink shortage across the country. Where the promotion has particularly excelled is with its clever Barbie-brand collaborations across some of our favorite and most trusted retailers and brands.
This summer, Barbie's collaborating with brands like Kitsch, ALDO, Ruggable, FUNBOY Pool Floats, Gap and more to bring the pink magic to everyone. There's even something for the Ken in your life!
As Barbie fashion and beauty trends continue to dominate after years of popularity, these new collaborations only further drive home that this is sure to be a "pink girl summer."
Check out all the best Barbie collaborations worth shopping right now below.
1. ALDO
Few brands strike the perfect balance of quality and affordability better than ALDO and its new Barbie collaboration proves just that.
The limited collection has lots of pink hues in new bag and shoe silhouettes, but what we love most about this collection is that you don’t have to have Barbie-like, high heel-ready feet to snag a pair. The Barbie x ALDO collection has tons of footwear options ranging from low heels and sneakers to platform heels and high-heeled sandals.
Shop a few of our favorites below:
Shop Barbie x ALDO collection
2. Kitsch Hair Accessories
Kitsch’s hair accessories have always been charming, but its new Barbie collaboration took things to a completely new level.
The brand’s assortment of hair accessories and styling tools is the epitome of cuteness overload. Shop Barbie logo claw clips, pink scrunchies, heatless hair curling wraps, Malibu Barbie-print satin pillowcases and more.
Shop a few of our favorites below:
Satin Pillowcase, $22
Barbie x Kitsch Collector’s Bundle, $98 (Orig. $114)
Shop Barbie x Kitsch Collection
3. FUNBOY Pool Floats
This collection definitely embodies the Barbie motif the most. FUNBOY Pool Floats already scream "summer," but add Barbie themes and silhouettes to the mix, and they are even more of a home run.
To celebrate the Barbie movie release, the iconic pool float brand launched a ton of new products. From inflatable lounge chairs and a Barbie "speed boat" to a pool floatie version of the iconic Barbie "B," there's so much to choose from.
Shop a few of our favorites below:
Shop FUNBOY X Barbie Collection
4. Ruggable
Live your Barbie Dreamhouse fantasy with this surprisingly chic and sophisticated Barbie x Ruggable collection. Like all of the brand’s best-selling area rugs and door mats, these are all machine-washable and easy to clean.
From the iconic Barbie black-and-white chevron print to subtle pink hues and even a Barbie logo doormat, you’ll find something here that you’ll love whether you’re a pink fan or not.
Shop a few of our favorites below:
Barbie Pink Ombre Rug, $109-$729 (price varies depending on rug size)
Barbie Signature Chevron Charcoal Premium Rug, $159-$539 (price varies depending on rug size)
Shop Barbie x Ruggable Collection
5. Gap
Gap is known for its timeless and classic collegiate-inspired designs and silhouettes and its new Barbie collaboration adds a refreshing pop to its iconic styles.
From logo sweatshirts and denim jackets to pink summery sunglasses and even a classic Ken t-shirt, this collection is one that you’ll be glad you snagged a piece from.
Shop a few of our favorites below:
Adult Arch Ken Logo T-Shirt, $39.95
Shop Gap x Barbie Collection
6. NYX Cosmetics
NYX Cosmetics went pink overload with its new Barbie collaboration and we have to say that we love every bit of it.
Inspired by Barbie Land, this collection offers professional-grade eyeshadows, eyelashes, makeup brushes, brow pencils and more for the Barbies and Kens who love a fierce beat. There’s even a Barbie The Movie Collection makeup set with all the limited-edition products included for the massive Barbie enthusiast.
Shop a few of our favorites below:
Shop NYX Cosmetics x Barbie Collection
7. Truly
We’ve highlighted shoes, fashion, makeup, pool and beach accessories and even home decor, but we can’t forget about body care! Truly is one of the GOATs when it comes to fresh, fun and effective body care and its Barbie collaboration embodies that boldness that comes with the iconic doll.
From the Barbie x Truly Dream Bundle that comes with a four-step body care routine that targets bikini line bumps and body acne to a pink whipped body butter that leaves your skin glowy, glistening and moisturized, you’ll love everything this limited collection has to offer.
Shop a few of our favorites below:
Barbie Butter, $39.90
Barbie Smooth Scrub, $26.90
Dream Bundle, $125
Shop Barbie x Truly Collection
8. boohoo
boohoo is known for being affordable while staying on the pulse of what's trending, so it's only natural that the brand came out with its own Barbie collaboration — and it definitely delivered!
The collection's both inclusive (sizes range from 0 to 24) and youthful, featuring an iconic pink color palette paired with pops of white and black with something for everyone.
From understated-yet-glamorous sweatsuits embellished with the iconic Barbie head logo to the sleek and simple pink Barbie swimsuit, you're bound to find something here you like while spending as little as $8!
Shop a few of our favorites below:
Shop Barbie x boohoo Collection
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