Benjamin Moore Announces Its 2023 Color of the Year
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Over the last several years, muted colors have encouraged serenity in our homes. Last year, it was all about green, fostering a connection with nature. Now, House Beautiful can exclusively reveal, Benjamin Moore is looking to a bolder, more courageous future with its Color of the Year for 2023: Raspberry Blush (2008-30). The saturated red-orange is basically the best color in a really good sunset, and it’ll inspire you to break free from your color comfort zone.
“It's a really charismatic color and doesn't sit quietly on the wall,” says Andrea Magno, color marketing and development director at Benjamin Moore. “It's about awakening our senses and getting people to engage with a vivacious color.”
Notably, Raspberry Blush marks a pull toward warmer hues. “We've had colors that are on the cooler side of the color wheel for a number of years, and now we're really starting to see a shift to the warmer colors,” Magno says.
Playing with Raspberry Blush can mean blanketing your walls with it—like as a modern take on the red dining room of the past—or incorporating it in a smaller way through a painted piece of furniture. No matter how much surface area you allot for the color, it’ll bring high energy into any space.
Raspberry Blush also sets the stage for Benjamin Moore's color trends palette for 2023. The eight-color palette features an eclectic mix of colors with nostalgic references to periods like the '80s and '90s as well as deeply saturated hues found in the wild. “A lot of times people talk about (and we've done it, too) looking at nature as a point of inspiration,” Magno explains. “But for this year, instead of looking at more organic, vegetal colors, we were looking at the standout colors—the fiery colors of a sunset, tropical flowers, the depths of the Mediterranean.”
To celebrate Raspberry Blush, Benjamin Moore tapped the electro-funk duo Chromeo to bring the color's personality to life through a new song fittingly called “Raspberry Blush.” You can also find eight playlists dedicated to each color in the palette on Spotify for an immersive visual and audible experience—perfect for putting on the loudspeaker as you give your home a paint refresh!
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